What the HelloFresh Super Bowl 2018 TV commercial - The Haines Family is about.

HelloFresh's Super Bowl 2018 TV Spot, 'The Haines Family,' centered on a family of four in a suburban setting. The ad highlighted the convenience factor of using meal kit delivery services, like HelloFresh, to alleviate the stress of meal planning and grocery shopping.

The commercial started with the Haines family enjoying their perfectly cooked HelloFresh meal while watching the Super Bowl. The message was that even busy families can enjoy a Sunday night football party with a delicious meal without the hassle of grocery shopping.

The spot showed the relatable and hectic life of a typical American family. Parents rushing to pick up their kids from school, cooking dinner, and then finally collapsing into the couch to watch the big game. The ad emphasized that meal-kit delivery services like HelloFresh can save time and reduce stress with pre-selected and pre-proportioned ingredients delivered right to the doorstep.

The Haines family TV Spot received mixed reviews. While some applauded the brand for being relatable and practical for busy families, others criticized the commercial for not being memorable or entertaining enough for a Super Bowl ad.

Nevertheless, the HelloFresh Super Bowl 2018 TV Spot was a successful marketing campaign that showcased the brand's convenient, healthy, and delicious meal options to a massive audience.

HelloFresh Super Bowl 2018 TV commercial - The Haines Family produced for HelloFresh was first shown on television on February 3, 2018.