What is HelloFresh?
HelloFresh is a meal kit delivery service that offers customers a convenient and hassle-free way to prepare delicious, home-cooked meals. Founded in 2011, the company has since expanded its operations to more than 14 countries, including the United States, Canada, and the United Kingdom.
The premise behind HelloFresh is simple. Customers can choose from a variety of meal plans that suit their dietary preferences and the size of their family. Each week, HelloFresh delivers a box of fresh, pre-measured ingredients along with an easy-to-follow recipe card that details how to prepare the meal. This takes the guesswork out of grocery shopping and meal planning and frees up time for customers to spend on other activities, such as spending time with family or pursuing hobbies.
The ingredients used in HelloFresh's meal kits are sourced from local suppliers and are of the highest quality. This means that customers can enjoy meals that are not only healthy and delicious but also sustainably sourced. HelloFresh's commitment to sustainability is also reflected in its use of eco-friendly packaging, which is fully recyclable.
In addition to providing customers with high-quality meal kits, HelloFresh also offers a range of customizable plans, including vegetarian, low-calorie, and family-friendly options. This makes HelloFresh an ideal choice for anyone looking to adopt a healthier lifestyle without sacrificing taste or convenience.
Overall, HelloFresh is an excellent service for anyone looking for a convenient and healthy way to prepare home-cooked meals. With its commitment to sustainability, high-quality ingredients, and customizable plans, it's no wonder why HelloFresh has become the go-to meal kit delivery service for millions of people across the world.
Frequently Asked Questions about hellofresh
HelloFresh, the namesake organization of the HelloFresh Group, is a German-held company founded in 2011. Today, it's one of the most popular meal kit delivery services in the world, serving over one billion meals in 2022.
HelloFresh's business model is to prepare the ingredients needed for a meal, and deliver them to customers, who must then cook the meal using recipe cards, which can take around 30–40 minutes. It generally provides about three two-person meals a week for about $60 to $70. It offers a choice from about 19 recipes.
HelloFresh is known for its focus on convenience and variety, offering a wide range of recipes and flexible subscription options to meet the needs of different types of customers.
Biggest pros and cons
| Pros | Cons |
|---|
| More affordable than most other meal delivery services | "Gourmet meals" that can hike up costs if you're not paying attention to recipe tags |
| Great for large families or home chefs with beginner to moderate cooking skills | |
Our business model
In all our active markets, we aim to provide every household with wholesome, homemade meals – no shopping and no hassle. Everything required for delicious meals is carefully planned, carefully sourced and delivered to the front door of each customer at the time most convenient for them.
HelloFresh's business model and the development of how consumers think about food go hand in hand. HelloFresh started out with just a few dozen employees with high ambitions. We put a strong focus on innovation, technology, and a data-driven decision-making culture, and this has proven key to our success.
Convenience, variety and inspiration to try new cuisines, were also cited by Cox as key qualities of HelloFresh. “Besides our strong personalisation strategy and the convenience factor of not having to think about what food to buy, HelloFresh also provides a more sustainable way of food consumption,” said Cox.
Each meal kit contains everything you need so you can skip the trip to the grocery store. On top of that, you also get to save some serious money. How much money? A HelloFresh meal is $7.49 a person, versus grocery stores at $9.74 per person and restaurants at $34.60 per person.
HelloFresh can be healthy, if you choose the right meals and sometimes make substitutions. For healthy meal options, try HelloFresh's "Veggie" and "Fit & Wholesome" plans. From our experience and research here at Food Box HQ, it is not the healthiest meal kit available.
We're committed to helping eliminate food waste, fight climate change, and innovate sustainable packaging - but our efforts extend beyond the environment.
The company's audience is 80% women, primarily between the ages of 30 and 50. With that in mind, HelloFresh's influencer marketing campaigns are designed to target busy moms and young professionals who care about health and nutrition.
Cons
- may not be as convenient as meal delivery services that eliminate the need to cook.
- no exclusively gluten- or allergen-free meal options.
- not ideal for some diets, including keto, paleo, and vegan.
- some meals could use more vegetables or offer a greater variety of flavors or textures.
Is HelloFresh Worth It? With the coupon code I would say it is absolutely worth it. I'm not sure I can justify the box at full price. With shipping and three meals every week the cost would be over $60 for the two of us, but I definitely think it's worth splurging for on a super busy week.
With HelloFresh, you pay by the serving, which is customizable from week to week, but it generally breaks down to about $9 per serving for two people or $9 if you're ordering for four, plus $10 for shipping per box. For a family of four to receive three nights' worth of meals would be $124.87 per week.
Using HelloFresh means that a person is cooking from scratch using fresh ingredients and no processed foods. Processed foods are often higher in sugar and fat and can lack the nutrients that fresh foods retain.
HelloFresh uses coconut milk obtained from monkey labor in Thailand, according to allegations from the People for the Ethical Treatment of Animals, which is calling for a boycott of the meal delivery service.
