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Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting
Amazon

Amazon is a multinational technology company that is based in Seattle, Washington, United States. The company was founded by Jeff Bezos in 1994 and started out as an online bookstore. However, Amazon...

What the Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting is about.

Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting

In the Amazon TV spot, '2018 Holidays: Can You Feel It: Last Minute Gifting,' the holiday spirit is alive and buzzing with excitement. The ad kicks off with a lively, festive atmosphere, capturing the essence of the holiday season. As the camera pans over a bustling cityscape adorned with twinkling lights and adorned storefronts, the viewer can't help but feel a warm and nostalgic sensation.

The spot focuses on the last-minute shoppers who are frantically trying to find the perfect gifts for their loved ones. The sense of urgency is palpable as people rush through the streets, juggling bags and boxes, their expressions filled with excitement and determination.

Amazon, known for its convenient online shopping experience, takes center stage in this ad. The online giant is portrayed as the savior for last-minute gifters. We see people confidently scrolling through their phones, tablets, and laptops, browsing through a vast selection of products, from electronics to fashion, books to toys.

As the catchy tune, "Can You Feel It" by the Jacksons plays in the background, we witness the magic of Amazon's quick delivery service. Swift delivery vans zip through the city, weaving through the holiday hustle, bringing joy and relief to those who need their gifts in a hurry.

The ad cleverly showcases the ease and convenience of shopping on Amazon, emphasizing that even the most indecisive shoppers can find the perfect gift within minutes. With the click of a button, shoppers can select from a wide array of options, ensuring that their loved ones receive a thoughtful and delightful surprise.

Throughout the spot, we see glimpses of individuals receiving their Amazon packages—happy faces lighting up with delight as they unwrap their presents. The ad effectively captures the joy of giving and receiving gifts during the holiday season, reminding us all that it's never too late to spread love and cheer.

In conclusion, the Amazon TV spot, '2018 Holidays: Can You Feel It: Last Minute Gifting,' is a heartwarming reminder of the magic of the holiday season. It emphasizes Amazon's role in making last-minute gift shopping effortless and stress-free. With its vibrant visuals, lively soundtrack, and relatable characters, the ad aims to evoke a sense of excitement and holiday spirit in viewers. So, whether you're caught up in the last-minute rush or simply looking for a convenient way to shop, Amazon is there to help you spread the joy of gifting.

Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting produced for Amazon was first shown on television on December 16, 2018.

Song from commercial Amazon TV Spot, '2018 Holidays: Can You Feel It: Last Minute Gifting'

"Can You Feel It" by The Jacksons

"Can You Feel It" is a song by the American group The Jacksons. It was recorded in March 1980 and released as the third single from their album Triumph in February 1981 ). The song was written by Michael Jackson and Jackie Jackson and produced by the latter.

Release and Reception

The song was a commercial success, reaching number 77 on the US Billboard Hot 100 and number 6 on the US R&B chart. It was also successful internationally, reaching the top 10 in several countries, including the UK, Canada, and Australia.

"Can You Feel It" is widely regarded as one of The Jacksons' most popular and iconic songs, with its upbeat tempo and positive message of unity and togetherness. The song has been covered and sampled by various artists over the years and has been featured in films, TV shows, and commercials.

Music Video

The music video for "Can You Feel It" was directed by Robert Abel and Michael Gibson and was released in 1981. The video features The Jacksons performing the song in a futuristic, otherworldly setting, with various special effects and choreography.

Updated Version

In 2021, The Jacksons released a powerful new version of "Can You Feel It" with excerpts from speeches by Martin Luther King Jr., Barack Obama, and Kamala Harris, among others. The updated version aims to inspire and motivate people to come together and make positive changes in the world.

Frequently Asked Questions about amazon tv spot, '2018 holidays: can you feel it: last minute gifting'

Capping the advert off is the rousing song 'You Hold Me Up' by US indie artist Jonathon Linaberry, who created the original track to show support beyond just conversation to a friend going through tough times. Paired with the visuals, the ad comes together in one delightfully heart-warming package.

Amazon Christmas advert 2022 is directed by Taika Waititi.

The ad tells the story of a father who recognizes the special attachment that his daughter has to a snow globe. He then enlists the help of the neighbors in his community and orders products on Amazon to build a life-size version of his daughter's favorite snow globe in the backyard greenhouse.

Amazon's 2022 Christmas campaign, directed by Taika Waititi, shows a heart-warming story celebrating the inventive spirit of a loving father who is inspired to create a very special and thoughtful experience for his young daughter, proving joy is something we make.

Amazon on Monday (July 17) debuted its 2023 back-to-school campaign starring actor Randall Park, known for his role in “Fresh Off the Boat,” according to details shared with Marketing Dive.

Amazon logo's symbolism and meaning The arrow shape in the logo extends from the letter “A” to the letter “Z” while curving to form a smile, representing customer satisfaction, endless product selection, and end-to-end service.

Titled “Tache,” the ad follows the journey of a young woman learning to embrace unwanted facial hair by using Amazon Prime to find items, like clothing and music, that make her feel empowered.

“The Amazon logo has the arrow that points from the a to the z, meaning they have everything 'from a to z',” they said.

We recently teamed up with actor and filmmaker Olivia Wilde to launch a new global campaign highlighting how Prime makes life easier every day. Through savings, convenience, health, and entertainment, Prime connects members to the best on Amazon and beyond.

We recently teamed up with actor and filmmaker Olivia Wilde to launch a new global campaign highlighting how Prime makes life easier every day. Through savings, convenience, health, and entertainment, Prime connects members to the best on Amazon and beyond.

(The press materials for the spot identify the main character here as a woman.) “We wanted to inspire and remind the world that Prime caters to individuals, at any stage of life,” said Claudine Cheever, VP of global brand marketing at Amazon.

The internal slogan of Amazon is separated by three different ideologies. Let us quickly explore each one: Work Hard: Jeff Bezos, over the years, has gained a reputation of being a tough taskmaster.

Videos

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Actors

Actors who starred in Amazon TV Spot, '2018 Holidays: Can You Feel It: Last Minute Gifting'

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Agenices

Agenices of the Amazon TV Spot, '2018 Holidays: Can You Feel It: Last Minute Gifting'

Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting
Berlin Cameron United

Berlin Cameron United is a dynamic and creative advertising agency located in New York City. The company was founded in 1997 by Andy Berlin, a former co-chairman of DDB Worldwide, and partners Ewen Ca...

Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting
Wongdoody

Wongdoody is an innovative and award-winning creative agency that was founded in 1993 by Tracy Wong and Pat Doody. The company is headquartered in Seattle, Washington, and has additional offices in Lo...

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Amazon Echo Dot
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