Amazon is a multinational technology company that is based in Seattle, Washington, United States. The company was founded by Jeff Bezos in 1994 and started out as an online bookstore. However, Amazon...
In the Amazon TV spot, '2018 Holidays: Can You Feel It: Last Minute Gifting,' the holiday spirit is alive and buzzing with excitement. The ad kicks off with a lively, festive atmosphere, capturing the essence of the holiday season. As the camera pans over a bustling cityscape adorned with twinkling lights and adorned storefronts, the viewer can't help but feel a warm and nostalgic sensation.
The spot focuses on the last-minute shoppers who are frantically trying to find the perfect gifts for their loved ones. The sense of urgency is palpable as people rush through the streets, juggling bags and boxes, their expressions filled with excitement and determination.
Amazon, known for its convenient online shopping experience, takes center stage in this ad. The online giant is portrayed as the savior for last-minute gifters. We see people confidently scrolling through their phones, tablets, and laptops, browsing through a vast selection of products, from electronics to fashion, books to toys.
As the catchy tune, "Can You Feel It" by the Jacksons plays in the background, we witness the magic of Amazon's quick delivery service. Swift delivery vans zip through the city, weaving through the holiday hustle, bringing joy and relief to those who need their gifts in a hurry.
The ad cleverly showcases the ease and convenience of shopping on Amazon, emphasizing that even the most indecisive shoppers can find the perfect gift within minutes. With the click of a button, shoppers can select from a wide array of options, ensuring that their loved ones receive a thoughtful and delightful surprise.
Throughout the spot, we see glimpses of individuals receiving their Amazon packages—happy faces lighting up with delight as they unwrap their presents. The ad effectively captures the joy of giving and receiving gifts during the holiday season, reminding us all that it's never too late to spread love and cheer.
In conclusion, the Amazon TV spot, '2018 Holidays: Can You Feel It: Last Minute Gifting,' is a heartwarming reminder of the magic of the holiday season. It emphasizes Amazon's role in making last-minute gift shopping effortless and stress-free. With its vibrant visuals, lively soundtrack, and relatable characters, the ad aims to evoke a sense of excitement and holiday spirit in viewers. So, whether you're caught up in the last-minute rush or simply looking for a convenient way to shop, Amazon is there to help you spread the joy of gifting.
Amazon TV commercial - 2018 Holidays: Can You Feel It: Last Minute Gifting produced for Amazon was first shown on television on December 16, 2018.
"Can You Feel It" by The Jacksons
"Can You Feel It" is a song by the American group The Jacksons. It was recorded in March 1980 and released as the third single from their album Triumph in February 1981 ). The song was written by Michael Jackson and Jackie Jackson and produced by the latter.
Release and Reception
The song was a commercial success, reaching number 77 on the US Billboard Hot 100 and number 6 on the US R&B chart. It was also successful internationally, reaching the top 10 in several countries, including the UK, Canada, and Australia.
"Can You Feel It" is widely regarded as one of The Jacksons' most popular and iconic songs, with its upbeat tempo and positive message of unity and togetherness. The song has been covered and sampled by various artists over the years and has been featured in films, TV shows, and commercials.
Music Video
The music video for "Can You Feel It" was directed by Robert Abel and Michael Gibson and was released in 1981. The video features The Jacksons performing the song in a futuristic, otherworldly setting, with various special effects and choreography.
Updated Version
In 2021, The Jacksons released a powerful new version of "Can You Feel It" with excerpts from speeches by Martin Luther King Jr., Barack Obama, and Kamala Harris, among others. The updated version aims to inspire and motivate people to come together and make positive changes in the world.
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