What the Moto X TV commercial - Built by You is about.

Title: Moto X TV Spot: 'Built by You'

Introduction:The Moto X TV Spot, titled 'Built by You,' is a captivating advertisement that showcases the unique customization features of the Moto X smartphone. This innovative and interactive commercial invites viewers to join a magical journey where they take control of their smartphone's design, reflecting their personal style and preferences. Let's dive into the details and explore how the Moto X empowers individuals to create a one-of-a-kind device.

Body:The TV Spot begins with a mesmerizing scene depicting a diverse group of people, each holding a blank canvas that represents their Moto X smartphone. As the commercial unfolds, a burst of vibrant colors, patterns, and materials starts to fill the canvases, symbolizing the untapped potential that lies within the Moto X.

A voiceover narrates the ad, guiding viewers through a series of choices and options available for customization. From a seemingly endless palette of colors, ranging from bold and vibrant to subtle and elegant, individuals are encouraged to select a hue that resonates with their personality.

Next, the spot introduces an array of back covers made from premium materials such as genuine leather, natural wood, or durable ballistic nylon. Each material is meticulously crafted to create a luxurious yet functional accessory, elevating the aesthetics of the device.

The commercial then zooms in on the smartphone's camera section, highlighting the option to engrave a personalized message or name, adding a touch of sentimentality to the device. The Moto X emphasizes the importance of individuality by encouraging users to leave their unique mark on their smartphones.

The TV spot continues with shots of people admiring their customized Moto X phones, radiant smiles illuminating their faces. The message is clear: the Moto X isn't just a smartphone; it's a form of self-expression that unites people through their shared desire to stand out from the crowd.

As the spot reaches its climax, the scene transitions to a bustling city street, where people with Moto X devices showcase their unique creations. Whether it's a vibrant blue phone with a wooden back or a sleek black device with an engraved message, the Moto X advertisements fuel a sense of belonging and individuality among its users.

Conclusion:The Moto X TV Spot, 'Built by You,' encapsulates the essence of personalization and individuality. By empowering people to design their own smartphones, Moto X breaks the mold of traditional mobile devices and celebrates the uniqueness of its users. This enticing and imaginative advertisement leaves viewers yearning to become part of the Moto X community, where creativity and self-expression are valued. So, are you ready to unleash your inner artist and create a Moto X that is truly 'built by you'?

Moto X TV commercial - Built by You produced for Motorola was first shown on television on December 11, 2014.