The Brand Went Viral Following a Racist Incident In December, 2020, Twisted Tea received an unexpected amount of press after a Black man named Barry Allen hit an unnamed white male over the head with a can of Twisted Tea in response to a barrage of racist comments.

Through Q1 2023, Twisted Tea accounted for 27% of total FMB sales in off-premise channels, increasing dollar sales +34% year-over-year (YoY) in the quarter, according to Boston Beer's Q1 earnings report.

Essentially, Twisted Tea is a malt beverage. So, it isn't spiked with anything like vodka or even grain alcohol. Instead, it is made with a base alcohol that is brewed (like beer), along with real black tea, citrus flavors, and sweeteners.

In the video, a white customer uses racial slurs multiple times while yelling at a Black customer in the line behind him. “What? You gonna smack me with that?” the white man asked after seeing the man drop a can of Twisted Tea. “Smack me.

Philadelphia According to a heat map recently released by Twisted Tea - the drink for people who think there's not enough alcohol in tea, or not enough tea in alcohol - Philadelphia is the epicenter of consumption for Twisted Tea Light. Oh, Philly.

He assumed a hard tea product would appeal to rural drinkers and women, two groups that Boston Beer's portfolio hadn't reached in meaningful ways. “We targeted [Twisted Tea] at more rural drinkers, the kind of people who drank Jack Daniel's,” Koch wrote in his book.

An Ohio man who has become known as "TeaKO" is shedding more light on that viral Twisted Tea video. Barry Allen gained national attention this month for the way he handled a belligerent white man at a Circle K in Ohio.

Twisted Tea® TWISTED TEAMMATE (the “Program”) is open to legal residents of the United States who are at least twenty-one (21) years of age at the time of entry.

malt beverage Is Twisted Iced Tea a beer? Kind of. Twisted Tea (and its many flavorful iterations) is categorized as a flavored malt beverage (FMB) which legally falls into a classification of a malt beverage (defined as an alcoholic drink in which the main ingredient is malted barley grain).

Philadelphia According to a heat map recently released by Twisted Tea - the drink for people who think there's not enough alcohol in tea, or not enough tea in alcohol - Philadelphia is the epicenter of consumption for Twisted Tea Light. Oh, Philly.

If we were to ask people in the Philadephia area, "which alcoholic beverage is consumed the most in the City of Brotherly Love,” we would easily think that its some kind of hard seltzer. According to Inquirer.com, Philadelphia is the city that drinks the most Twisted Teas Light in the country.

Billy Grotto - President - polar Air Inc.