What the Paper and Packaging Board TV commercial - Retta in a Grocery Store is about.

The Paper and Packaging Board's latest television commercial features actress and comedian Retta in a grocery store, showcasing the importance and versatility of paper-based packaging.

The ad opens with Retta navigating through the aisles of a busy grocery store, picking up various items and putting them into her shopping cart. As she continues her shopping journey, she comes across several paper-based packages, such as cereal boxes, paper bags, and paper-based containers.

Retta then begins to demonstrate the many benefits of paper-based packaging, including its durability, sustainability, and reusability. The ad shows examples of how paper packaging can be used in multiple ways, such as turning a paper grocery bag into a plant holder or repurposing a cardboard box as a kid's playhouse.

Throughout the commercial, Retta's humor and wit add an entertaining element, making the message more memorable and impactful. The ad culminates in Retta encouraging viewers to choose paper-based packaging, highlighting its key advantages over other packaging materials.

Overall, the Paper and Packaging Board's TV spot with Retta in a grocery store is a clever and effective way to showcase the various benefits of paper-based packaging, encouraging consumers to make more sustainable choices when it comes to packaging their groceries and other goods.

Paper and Packaging Board TV commercial - Retta in a Grocery Store produced for Paper and Packaging Board was first shown on television on April 16, 2023.