Paper and Packaging Board television commercial 2023

What the Paper and Packaging Board TV commercial - Join the Papertarian Movement is about.

The Paper and Packaging Board released a new TV spot called 'Join the Papertarian Movement,' featuring the comedian Retta in the lead role. The ad is a playful take on the current trend of brands creating movements to promote their products.

Retta plays herself in the ad; she is a self-proclaimed 'Papertarian,' encouraging everyone to join her in the Papertarian movement, which advocates for paper and paper packaging. A group of the "Papertarians" can be seen dancing and chanting throughout the video, singing about their love for paper products.

The ad highlights the benefits of paper and paper packaging such as sustainability, recycling, and renewability in a humorous way. The message is clear: using paper products is good for the environment, and those who do so can join the Papertarian movement.

At the end of the video, Retta urges viewers to join the movement and visit paperandpackaging.org.

The Papertarian movement has been well-received by the public, with many people joining the cause. The ad campaign has done an excellent job of advocating for the use of paper and paper packaging products while also ensuring it remains light-hearted and fun. Overall, the 'Join the Papertarian Movement' TV spot is a creative and effective way to promote the use of paper products while keeping the mood upbeat and engaging.

Paper and Packaging Board TV commercial - Join the Papertarian Movement produced for Paper and Packaging Board was first shown on television on April 2, 2023.