What the Jet.com TV commercial - Shrinking Prices is about.

Jet.com's TV spot 'Shrinking Prices' is a visually stunning ad that showcases the company's commitment to providing customers with affordable products. The ad starts with a close-up of a jet engine, hinting at the company's name and then transitions to a bird's eye view of a city skyline. The camera then zooms in on a building where we see a woman running through an office with a shrink ray.

As she shrinks everyday objects, such as a car and a gym locker, the voiceover announces that Jet.com is dedicated to shrinking prices. The ad goes on to show how the woman and her team are taking on the task of making products more affordable by eliminating unnecessary costs, such as warehousing and other middlemen.

Throughout the ad, the imagery is colorful and eye-catching, with shots of dazzling kaleidoscopic patterns and flying shopping carts. The spot culminates with the woman firing up the shrink ray on a pile of products, shrinking their prices in the process.

The message of the commercial is straightforward and effective, highlighting the unique selling point of the company. Through the use of humor and a visually appealing concept of shrinking prices, Jet.com has created an ad that gets its message across while entertaining viewers. It's a clever strategy that feels fresh in the world of online retailers, making the company memorable and leaving a lasting impression.

Jet.com TV commercial - Shrinking Prices produced for Jet.com was first shown on television on March 10, 2016.