Overview of FolgersFolgers is a brand of coffee that has been in existence for more than 150 years. Founded in San Francisco in 1850, Folgers has grown to become one of the largest coffee brands in t...
Folgers recently released a new TV spot titled 'Allow Us to Reintroduce Ourselves: Hometown', featuring the iconic song 'Bad Reputation' by Joan Jett.
The advertisement showcases a nostalgic scene of a small town, where the locals gather together in the morning with a cup of fresh brewed Folgers coffee. It beautifully captures the essence of homecoming and community as everyone in the town comes together to enjoy a cup of coffee and catch up with each other.
The song 'Bad Reputation' by Joan Jett is a perfect fit for the advertisement, with lyrics that resonate with the idea of being true to your roots and being proud of where you come from. The song's energetic beat also sets the pace for the scenes in the advertisement, with the residents of the small town running into each other, performing their daily activities, and enjoying their coffee.
The TV spot successfully delivers the message that Folgers is not just a brand of coffee, but rather a way of connecting people together. The advertisement truly captures the essence of community and the importance of coming together to enjoy a cup of coffee and the simple pleasures of life.
In conclusion, the new Folgers TV spot titled 'Allow Us to Reintroduce Ourselves: Hometown', featuring 'Bad Reputation' by Joan Jett, is a beautiful blend of nostalgia and community spirit. It is a visual treat that successfully delivers the brand's message of bringing people closer and creating memorable moments over a cup of coffee.
Folgers TV commercial - Allow Us to Reintroduce Ourselves: Hometown produced for Folgers was first shown on television on May 1, 2022.
"Bad Reputation" by Joan Jett - Overview and Meaning
"Bad Reputation" is a song by American rock musician Joan Jett, released in 1980 as the lead single from her debut solo album, "Bad Reputation." The song was written by Jett, Kenny Laguna, Ritchie Cordell, and Marty Kupersmith.
The song is about not caring what others think of you and doing whatever you want to do, regardless of your reputation. It has become one of Jett's signature songs and a feminist anthem, with its message of female empowerment and rebellion.
History and Reception
The song was a moderate hit, reaching number 51 on the US Billboard Hot 100 chart. It has since become a classic rock staple and has been featured in numerous films, TV shows, and commercials.
The music video for "Bad Reputation" features Jett and her band, The Blackhearts, performing the song in a recording studio. The video helped further establish Jett's rebellious image and cemented her status as a rock icon.
Joan Jett's Comments on the Song
In an interview with Songfacts, Jett said that the song was inspired by her experiences with The Runaways, the all-female rock band she was a part of before going solo. She said, "It was about me being told that girls can't play rock and roll, that I was too loud, that nobody wanted to hear this kind of music."
Jett has also stated that the song is autobiographical and reflects her own rebellious nature and refusal to conform to societal norms. In a 2020 interview with Rolling Stone, Jett said, "I really do feel like I don’t care about my reputation, and that’s probably why I’ve been able to do things that people wouldn’t normally let women do."
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