Overview of Comcast/XFINITYComcast/XFINITY is a telecommunications company that provides various services like cable television, internet, telephone, home security, and mobile services to consumers in...
The Xfinity TV Spot 'Social Disobedience' is a thought-provoking ad that showcases the power of taking a stand against conformity. The ad opens with a group of people in a mundane setting, all staring at their phones and swiping aimlessly. Suddenly, a woman breaks the mold and exclaims that she's "sick of living in a world where everyone's eyes are glued to their phones." This statement kickstarts a chain reaction that leads to a group of people ditching their devices and causing a ruckus.
As the group moonwalks through a mall and disrupts a restaurant, the ad's message becomes clear: sometimes, social disobedience is the only way to make a difference. The Xfinity voiceover states that "people will always tell you that playing it safe is the right thing to do," but sometimes, taking a risk can lead to powerful change.
The ad ends with the group of social disobedients on the roof of a building, gazing out at the world around them. The voiceover reiterates that being safe may be comfortable, but sometimes, being bold is what sparks necessary change.
Overall, the Xfinity TV Spot 'Social Disobedience' is an intriguing and empowering ad that encourages viewers to think differently about the world around them. It's a powerful message that reminds us that, sometimes, it's the rebels who create the most meaningful change.
Xfinity TV commercial - Social Disobedience produced for Comcast/XFINITY was first shown on television on April 9, 2014.
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