"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being. The brand encourages consumers to take a break and enjoy a KitKat bar as a way to unwind and recharge.

KitKat introduced their 'Have a Break, Have a KitKat' tagline in 1957, and to this day it's widely recognised all around the world.

KITKAT® IS AIMING TO REACH CARBON NEUTRALITY BY 2025 We're working hard each day to make your break even better. KitKat® is aiming to become carbon neutral by 2025. It's definitely a challenging journey, but we're putting all our efforts into steadily reducing our carbon footprint.

So go ahead, Have a Break, Have a KitKat!” The ad will run on TV broadcast video on demand, social media and out-of-home (OOH) from August 7 until the end of November 2023. The iconic tagline 'Have a Break, Have a KitKat' was coined in 1958 by the advertising agency J Walter Thompson.

The KIT KAT® Bar got its start across the pond in 1935. Originally known by Londoners as “Rowntree's Chocolate Crisp,” the candy was renamed in 1937 to “Kit Kat® Chocolate Crisp.” While KIT KAT® Bars are a global confection, The Hershey Company has produced the candy in the U.S. since 1970.

History. Use of the name Kit Kat or Kit Cat for a type of food goes back to the 18th century, when mutton pies known as a Kit Kat were served at meetings of the political Kit-Cat Club in London owned by pastry chef Christopher Cat.

The KIT KAT® Bar got its start across the pond in 1935. Originally known by Londoners as “Rowntree's Chocolate Crisp,” the candy was renamed in 1937 to “Kit Kat® Chocolate Crisp.” While KIT KAT® Bars are a global confection, The Hershey Company has produced the candy in the U.S. since 1970.

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

A KIT KAT® bar is made of three layers of wafer separated and covered by an outer layer of chocolate. The standard bars consist of four pieces, called fingers, and each finger can be snapped from the bar as an individual piece.

This bar is made of 4 rows of crisp oven baked wafer fingers smothered in milk chocolate made from 100% certified sustainable cocoa, supplied through the Nestlé Cocoa Plan. Just unwrap, break off a finger, snap it in two to savour the deliciously smooth milk chocolate. Have a break, have a KitKat®.

The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

The Kit Kat was first produced as a crisp, four-finger chocolate wafer bar in the 1930s, in Britain, by the chocolate manufacturer Rowntree's. The company was named for Henry Isaac Rowntree, who bought a small grocery store in York that also operated a cocoa foundry.