Adidas: History and OverviewAdidas AG is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. The company was founded in 1924 by Adolf Dassler and...
The Adidas TV spot, titled 'Basketball is Everything,' is a dynamic commercial that features NBA star Derrick Rose. The ad is set on a basketball court, and it captures the exhilaration and passion that comes with playing basketball.
The commercial starts with Derrick Rose walking into an empty gym with his Adidas gear, while a voiceover of him narrating his journey to becoming a basketball star serves as background audio. Soon enough, the court is filled with other players, and the game starts. The pace is fast and electric, with the players showcasing incredible dribbling skills and moves accompanied by a thumping hip-hop beat.
As the game progresses, Derrick Rose takes the lead and starts to dominate the court, with his quick reflexes and superb shooting ability. The other players look on in admiration, and the voiceover continues, recounting Derrick's endorsement deal with Adidas and his love for basketball.
The ad concludes with Derrick taking a three-pointer and nailing it. The screen fades to black, and the tagline "Basketball is Everything" appears along with the Adidas logo.
Overall, the Adidas TV spot is an excellent representation of the brand's commitment to basketball and its love for the game. The spot captures the essence, passion, and energy of the sport, and Derrick Rose's presence adds to the authenticity of the ad. It is a well-crafted piece of advertising that showcases Adidas as a brand that truly understands the game of basketball.
adidas TV commercial - Basketball is Everything Feat. Derrick Rose produced for adidas was first shown on television on October 31, 2013.
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