Yellow Tail is a renowned Australian wine brand that has grown to become popular worldwide. The company was established in 2001 by the Casella family, and since then, it has remained committed to prod...
Yellow Tail, the Australian wine company, has released a new TV spot titled 'Tailgate' that showcases the perfect pairing of its wine with tailgating parties.
In the ad, we see a group of friends gearing up for a tailgate party with all the essentials - burgers, hot dogs, and coolers filled with Yellow Tail wine. As they set up, one of the friends casually asks, "what’s the occasion?" To which another friend responds, "do we really need one?"
The ad perfectly captures the essence of a tailgate party - a casual and fun gathering of friends with good food and drinks. The upbeat music and cheerful atmosphere further add to the overall vibe of the ad.
What stands out in the Yellow Tail TV spot is the brand's focus not on the wine itself, but on the experience of enjoying it with friends. The ad makes it clear that Yellow Tail is the perfect complement for any social occasion. By doing so, they successfully appeal to a wider audience than just wine aficionados.
Overall, the 'Tailgate' TV spot is a clever and captivating ad that showcases Yellow Tail's versatility and ability to fit into any social setting. It's a great reminder to grab a bottle and some friends next time you head to a tailgate party!
Yellow Tail TV commercial - Tailgate produced for Yellow Tail was first shown on television on September 4, 2017.
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