What the It Can Wait TV commercial - Merritt is about.

The "It Can Wait" TV spot is a powerful and emotional ad campaign that aims to raise awareness about the dangers of distracted driving. One particular ad that stands out is the "Merritt" spot, which tells the story of a young girl named Merritt and her father.

The ad opens with some lighthearted banter between Merritt and her dad as they drive down the road. However, the mood quickly changes when the father receives a work-related email on his phone. Despite Merritt's pleas to stay focused on the road, he begins to read the email, taking his eyes off the road and putting both their lives in danger.

As the father reads the email, the scene cuts to a disturbing crash that leaves the car severely damaged. In the aftermath of the accident, we see Merritt lying unconscious in the hospital while her father stands by her side, devastated and filled with regret.

Finally, the scene shifts back to reality, showing Merritt and her father unharmed, still in the car. This time, the father puts the phone away, acknowledging the danger that he had put both himself and his daughter in.

The "Merritt" ad is a poignant reminder that a moment of distraction can have severe and lasting consequences. It is a call to action, urging drivers to put their phones away and stay focused on the road, not just for their own safety but also for the safety of those around them.

It Can Wait TV commercial - Merritt produced for It Can Wait was first shown on television on September 16, 2019.