Miller Lite beer commercial: Picture of comedian Ilana Glazer in a bikini goes viral amid feminist ad controversy.

Al and Jefferson (as well as the entire bar) gets into a fight over who was in the first Lite Beer commercial: Bubba Smith or Billy Martin. Although both of these athletes appeared in Lite Beer commercials in the 1970s, neither one of them were first. That honor went to ex-New York Jets fullback Matt Snell in 1973.

Social-media users are now calling for a boycott of Miller Lite over what they describe as a "woke" advert. It follows a backlash against Bud Light over a partnership with a transgender influencer. The commercial at the center of the outrage discusses the historical role that women played in beer brewing.

• Mickey Spillane.
• Lee Meredith.
• Rodney Dangerfield.

To attract 'Joe Sixpack' to a light beer, these commercials started to feature both elite ex-athletes such as Ray Nitschke, Ben Davidson, and Bubba Smith but also oddball cultural figures such as Mickey Spillane (accompanied by a blonde, Lee Meredith, who is better known for her role as Ulla, the secretary in The ...

In an ad celebrating Women's History Month, Miller Lite used comedian Ilana Glazer to announce “Bad $#! T to Good $#! T, an initiative creating fertilizer made from old sexist beer advertising that will be used to grow hops for female brewers,” a press release from March reads.

Miller Lite is brewed with pure water for great taste; barley malt for flavor and golden color; and Galena and Saaz hops for aroma, flavor, and bitterness. These elements all lend to a consistently great malt beer experience.

Hillary Clinton, Rihanna, Justin Bieber and Spike Lee have all been photographed kicking back and enjoying a beer, whether at a pub, a basketball game, or on vacation.

Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity's fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebrity's fame to raise awareness or funding around a cause.

actor Jonathan Goldsmith The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

Miller Lite's long-running "Tastes Great!... Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history.

"Miller Lite has been an iconic brand since 1975 for good reason. It's remained true to itself while other light beers have diluted what they're all about. We know there's a practical side to why people love Miller Lite, and that's because it's a light beer that embraces the taste of beer.