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Advertisers of the Yellow Tail Winery TV Spot, 'Go-To'

Yellow Tail Winery TV commercial - Go-To
Yellow Tail

Yellow Tail is a renowned Australian wine brand that has grown to become popular worldwide. The company was established in 2001 by the Casella family, and since then, it has remained committed to prod...

What the Yellow Tail Winery TV commercial - Go-To is about.

Yellow Tail Winery TV commercial - Go-To

Yellow Tail Winery TV Spot, 'Go-To' is a memorable marketing campaign created by the Australian wine company Yellow Tail. The commercial focuses on portraying Yellow Tail wines as the ultimate culinary partner for food lovers. The tagline "Yellow Tail - the go-to wine for any occasion" reinforces the idea that the wine is versatile and can be enjoyed at any time, no matter the situation.

The ad features a man who is planning a dinner party and is shown to be stressing about pairing the perfect wine with his menu. He pops open a bottle of Yellow Tail cabernet sauvignon and, as the wine is poured, the label comes to life, presenting a colorful and dynamic world of flavors. The wine label is depicted as a lively party scene, complete with fireworks and confetti, which adds to the festive vibe of the commercial.

The commercial is upbeat, fun, and underscores the quality of Yellow Tail's wines. The use of vibrant colors and upbeat music makes it impossible not to smile while watching the ad. Equally, the campaign aims to remind viewers that Yellow Tail wines are so versatile that they can be paired with any occasion- from a fancy dinner party to a casual girl's night in.

Overall, Yellow Tail Winery TV Spot, 'Go-To' is an excellent example of how a creative and engaging TV spot can attract viewers and reinforce brand values. The commercial showcases Yellow Tail wines as affordable, approachable, and high-quality, demonstrating to viewers that they can trust Yellow Tail to enhance their dining experience.

Yellow Tail Winery TV commercial - Go-To produced for Yellow Tail was first shown on television on November 25, 2012.

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Agenices

Agenices of the Yellow Tail Winery TV Spot, 'Go-To'

Yellow Tail Winery TV commercial - Go-To
KSL Media, Inc.

KSL Media, Inc. is a full-service media buying and planning agency, headquartered in California, USA. The company was founded in 1981 by Kal Liebowitz, hence the name KSL. The agency is known for bein...

Products

Products Advertised

Yellow Tail Chardonnay
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