What the Motorola Droid TV commercial - Matters is about.

The Motorola Droid TV Spot, titled 'Matters,' was an advertisement that aired in the early 2010s to promote the then-new product, the Motorola Droid smartphone. The ad was created by the advertising agency Ogilvy & Mather and featured handsomely crafted visuals and music, designed to make viewers feel the importance of owning this new device.

The ad started with the voice-over declaring: "It matters how many emails you can send when your team is down to the wire. It matters how many movies you can watch when you're stuck on the runway. It matters how many pizzas you can order when you're working late." The ad primarily focused on three key features of the Motorola Droid: its email capability, its capacity to play movies seamlessly, and its ability to access the internet on-the-go.

The ad also highlighted the Droid's physical features, emphasizing its innovative slide-out QWERTY keyboard and its sleek, futuristic body design. Throughout the commercial, the voice-over emphasized the importance of owning a device that "matters," a device that can help you stay connected to your work, your family, and your entertainment, no matter where you are or what you're doing.

The ad was a huge success for Motorola, as it helped generate interest and excitement around the brand and the product, boosting sales and establishing the Droid as a new player in the smartphone market. In the years since, the Motorola Droid has continued to be a popular choice for many consumers, thanks in no small part to the cutting-edge technology and innovative design showcased in the 'Matters' TV spot.

Motorola Droid TV commercial - Matters produced for Motorola was first shown on television on August 11, 2013.