Ice Breakers is a company known for its refreshing and invigorating mints and chewing gum. Founded in 1995, Ice Breakers quickly became a favorite among consumers looking for a burst of freshness to a...
The Ice Breakers Mints TV Spot featuring the song 'Taxi' by Mates of State is a delightful and quirky commercial that captures the essence of the brand's tagline - "Unleash the Frost."
The ad opens with a young woman hailing a taxi in the rain and getting in. The taxi driver offers her an Ice Breaker Mint, and as she pops it in her mouth, we see colorful, vibrant illustrations that depict the frosty winter landscape. The car transforms into a magical winter wonderland, with snowflakes falling, penguins sliding, and the northern lights illuminating the sky.
As the song 'Taxi' by Mates of State plays in the background, we see the woman interacting with a host of quirky and fun characters, all of whom are enjoying their Ice Breaker Mints. The commercial is filled with whimsical visuals, warm colors, and playful animation, all of which come together to create a world that is simultaneously surreal and inviting.
Throughout the ad, we witness people "unleashing the frost" in their own unique ways - blowing frosty air, freezing a cup of water with one breath, and embracing the chill of the frozen world around them. By the end of the spot, we realize that Ice Breakers Mints are not just a tasty and refreshing breath freshener but a catalyst for unleashing the forzen world within each of us.
In conclusion, the Ice Breakers Mints TV Spot with 'Taxi' by Mates of State is a fantastic example of creative advertising that captures the essence of the brand's tagline while also creating a fun and imaginative world that is engaging and entertaining.
Ice Breakers Mints TV commercial - Taxi Song Mates of State produced for Ice Breakers was first shown on television on June 3, 2012.
"Palomino" by Mates of State"Palomino" is a song by the American indie pop band Mates of State. It was released in 2011 as part of their album "Mountaintops," which was released through Barsuk Records. The band consists of husband-and-wife team Kori Gardner and Jason Hammel, who have been making music together since 1997. The song "Palomino" is known for its vibrant and energetic sound, and has been featured in a 15-second Ice Breakers commercial ). It has also been performed live on various shows, including The Late Show with David Letterman. The lyrics of the song are not readily available in the search results, but it is a popular track among fans of the band.
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