Samsung Ads is an advertising ecosystem spanning smart TVs, mobile, and desktop. We're with people from the moment they wake up with their Galaxy phone, throughout their day, until they enjoy their favorite shows at night on theirs Samsung Smart TV.

A major contributing factor was that the Samsung Ads campaign was designed so each placement and exposure was aligned to a specific target audience inclusive of vehicle intenders, targeted demographics (upper-middle class to affluent), and sports fans vs. the Linear TV campaign focused on the average daily TV audience.

Yes, the software built into the Samsung Smart TV could probably replace my Apple TV 4K in most respects, and I considered moving that device to my bedroom now. But I probably won't. Why? Well, the TV has ads and sponsored content all over the Tizen-driven smart TV user interface.

These ads are specific to the manufacturer and operating system. Some of the manufacturers have embedded ad distribution into the operating systems of the computers they've built into their sets. If a viewer is watching on a Samsung or LG TV, he or she will see ads on the screen before any chosen content.

When you sign up for a Smart campaign, you'll write an ad that describes your business. You'll also choose which keyword themes you want to target your ad and set a budget. Your ad will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites.

Get to know the different types of advertisements

• Billboards.
• Flyers and brochures.
• Vehicle wraps and bus signage.
• Newspaper and magazine ads.
• Direct mailers.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

Targeted TV commercials leverage data analytics and technology to identify specific demographics, behaviors, interests, and preferences of viewers. This allows advertisers to display their commercials only to the intended audience, maximizing the relevance and effectiveness of the message.

With traditional TV advertising, advertisers purchase ad spots at designated times on designated channels during designated programming. Advertisers decide ad buys based on the size and makeup of each program's audience.

TV advertising is still one of the most effective ways to create awareness about a product or brand, but ad spending is moving to the digital realm and media companies are working to find solutions. Here's a rundown of how TV advertising works, and how it's changing.

CTV advertising is a form of digital advertising that appears within streaming content. For example, it includes ads shown alongside TV shows or livestreams viewed on streaming devices. Another example is interactive ads, which are shown to a specific audience and include actions for viewers to take.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.