McCafé is a coffee-house-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia, in 1993, and introduced to the public with help from McDonald's CEO Charlie Bell and then-chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.

The expanded offerings include the introduction of new café-quality espresso beverages to the McCafé lineup -- which are made with freshly-ground espresso and U.S.-sourced whole or nonfat milk -- in addition to recrafted lattes and mochas.

Most of this increase was due to consumers' growing appetite for specialty coffee. A focus on coffee can ease the pressure on the company's food sales and the price advantage can draw customers. This can lead to higher spending at its restaurants, positively impacting the company's valuation.

The price range of the menu of McCafe at the store generally varies between: ₱80 - ₱190.

The Hot Coffee Case. Stella Liebeck, the 79-year-old woman who was severely burned by McDonald's coffee that she spilled in her lap in 1992, was unfairly held up as an example of frivolous litigation in the public eye.

The Fast Food Factory. The logo for McDonald's is the golden arches of the letter M on a red background. The M stands for McDonald's, but the rounded m represents mummy's mammaries, acccording the design consultant and psychologist Louis Cheskin.

Plus, hear Sam Oches and Mark Brandau on the Top 500. In other news, McDonald's announced Tuesday that the company will be discontinuing the McCafé Bakery, and phasing out the sale of the three bakery items - the apple fritter, blueberry muffin, and cinnamon roll - from all restaurants.

Here's a list of some beloved items that no longer grace McDonald's kitchens, as well as a couple of flops.

• McRib from McDonald's. PAUL J. RICHARDS/AFP/Getty.
• McDonald's Szechuan sauce. McDonald's.
• Big Mac bacon, quarter pounder with bacon and bacon cheese fries from McDonald's. McDonald's.
• McDonald's breakfast options.

One example of McDonald's STP marketing is its targeting of young adults. Young adults are a primary demographic for McDonald's, as they are more likely to eat out and have disposable income. McDonald's reaches this market segment with various products and promotions, such as its McCafé line of coffee drinks.

The McCafe Medium Roast is very good. The Premium Roast Medium is quite good for the money, comparable in my mind to Starbucks and some other 12oz bags that cost more for less java. Very good flavor.

Costs of Opening a McDonald's

• Franchise Fee: $45,000.
• Initial Investment: $1 million to $2.3 million.
• Minimum Liquidity: $500,000.
• Royalty Fee: 4%
• Ad (Marketing) Fee: 4%

How Much Does A McDonald's® Franchise Cost?* Most McDonald's franchise owner/operators have entered the corporation by purchasing an existing restaurant. To open a McDonald's franchise, however, requires a total investment of $1-$2.2 million, with liquid capital available of $750,000. The franchise fee is $45,000.