Good to the last drop The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels. U.S.

Joel named his coffee brand Maxwell House after the hotel in Nashville, where this happened. President Theodore Roosevelt stayed at Maxwell House in 1907. People said he called the coffee, “good to the last drop.” Most likely, he didn't actually say this, but the story became famous. It was even used in ads.

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Maxwell House Coffee The Maxwell House brand had originally been named for a hotel in downtown Nashville that was called the Maxwell House Hotel. Ten years later, in 1917, Cheek-Neal began using the “Good to the Last Drop” slogan to advertise Maxwell House Coffee. For several years, the ads made no mention of Teddy Roosevelt.

The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh 'army', 'host' and gairm 'cry'). Slogans vary from the written and the visual to the chanted and the vulgar.

In branding, mottos are used as front-facing elements that capture and communicate a company's values. While slogans and mottos are both short, catchy phrases, a motto focuses on expressing a belief or idea rather than grabbing the audience's attention to sell something.

Joel Owsley Cheek Joel Owsley Cheek (December 8, 1852 – December 14, 1935) was an American businessman and philanthropist. He was the founder of the Maxwell House coffee brand.

Kraft Foods, Inc.

Always fresh, and makes the perfect cup of coffee. Will order from here again. It seems much for budget friendly, buying two cans instead of one at Walmart. As far as the quality goes, it's maxwell house, it's always going to be great coffee.

Coffee bioactive components include caffeine, chlorogenic acids (CGAs), trigonelline, tryptophan alkaloids, diterpenes and other secondary metabolites.

In June of 1941, the FCC lifted its ban on TV advertising, and commercials hit the airwaves one month later. The ad for Bulova watches above became the first commercial on television - or at least the first legal one.

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