Maxwell House is a well-known American coffee brand that has been around for over 130 years. The company was founded in 1892 by Joel Owsley Cheek, a coffee trader from Tennessee. He created a unique b...
Maxwell House, the coffee brand known for providing quality coffee for generations, released a television spot titled 'Hands That Hustle' to celebrate the hardworking men and women who wake up early every day to make their dreams a reality. The ad features people from different backgrounds, working in different fields, and striving to achieve their goals.
The 30-second spot starts with a close-up shot of a pot of coffee brewing and then transitions to a montage of hands working, cracking eggs, typing on a keyboard, painting, repairing a car engine, and tending crops. The accompanying background music is upbeat and motivational, representing the energy and determination of the working individuals shown in the ad.
The narrator then says, "from the hands that rise before the sun, to the ones that work under the moon. From those that put their heart into every beat, to those who make every keystroke count. We know that behind every great dream, there are hands that hustle."
The ad ends with the Maxwell House logo and the tagline, "good to the last drop," reminding viewers that if they want to keep up with all the hard work, they need a cup of quality coffee to keep them going.
Overall, the Hands That Hustle ad gives a powerful tribute to the working individuals who embody the American spirit of hard work and determination. It's a reminder that no matter what your dream is, a cup of Maxwell House coffee is the perfect start to your day.
Maxwell House TV commercial - Hands That Hustle produced for Maxwell House was first shown on television on January 28, 2019.
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