As a long-time Samsung celebrity representative who has appeared in numerous Samsung ads, LeBron could have opted for the Galaxy Gear. Instead he went with the arch rival's device.

Samsung Galaxy TV Spot, 'At Home' Featuring LeBron James.

Unveiling the Protagonist: Meet Amelia Hartley The young star who graces the 2023 Samsung Flip commercial is none other than the talented and endearing Amelia Hartley. This rising starlet possesses a rare blend of charisma and acting prowess that helped her leave an indelible mark on audiences worldwide.

So it raised a few eyebrows when LeBron James - a Samsung Galaxy spokesman - tweeted that his phone had "erased everything on it and rebooted, which he described as "one of the sickest feelings I've ever had in my life!!!" The Miami Heat player has since deleted the message.

NIKE LeBron's contract with NIKE Out of all the sponsorship deals he has, LeBron James has a 20-year relationship with Nike that has been the second most successful in NBA history. Just behind Michael Jordan. Currently, the King earns tens of millions of dollars on an annual basis and has his own brand within the company.

The National Basketball Association has signed a wide-ranging, $100 million deal with Samsung Electronics Co. to bring the South Korean company's technology courtside at its games, according to people familiar with the matter, a strategic move for two organizations looking to expand their global reach.

Shai Gilgeous-Alexander, who now stars for the Oklahoma City Thunder, and Jacob Toppin, who will take the court for UK this postseason, spark a debate in the commercial about whether it's better to stay with a phone for one year or four years, a reference to the time they spent in college basketball.

Verizon TV Spot, 'Dramatic Roles: Detective: $1,000 Off Samsung Galaxy S22 Ultra' Featuring Eric André - iSpot.tv.

Ridley Scott Creative Group produced it in association with Plan'it and Cheil. As part of its promotions for Galaxy S23 Ultra, Samsung has also enlisted South Korean director Na Hong-jin to create his own project with the phone.

Samsung competitors include Apple, Qualcomm, Sony, Nokia and BlackBerry. Samsung ranks 4th in Employee Net Promoter Score on Comparably vs its competitors.

LeBron signed a $100 million contract with Samsung in 2012. The deal, which spanned over five years, included marketing and commercials for the electronics corporation. In addition to these deals, LeBron has also had partnerships with companies like 2k Sports, Walmart, and KIA Motors.

He's a family man and arguably the best basketball player in NBA history (sorry MJ). This has driven major brands such as Nike, AT&T, PepsiCo, and Walmart to have James as one of their leading images for promotion. Between his sacary and the endorsement deals, James earns around $100 million every year.