What the Monsanto SmartStax TV commercial - Problem is about.

The Monsanto SmartStax TV spot titled "Problem" follows a storyline that seeks to create awareness about a major issue facing farmers across the globe. The ad opens with a farmer walking through a field, looking visibly frustrated. As he walks, he picks up debris from the ground, which includes rocks, plastic bags, and partially decomposed corn cobs.

The voiceover begins, stating that all these items were "things that shouldn't be in your field" while the camera pans over the debris in question. Then the camera cuts to a shot of corn silos, and the voiceover continues, "Just like the insects that shouldn’t be in your corn."

The shot then switches to a healthy, intact cornfield where the "SmartStax" corn seeds have been planted. The narrator explains how this GMO corn plant helps in producing crops that are resistant to pests and diseases that would otherwise plague the farmer's harvest.

In the end, the ad emphasizes the benefits of this technology by highlighting that SmartStax's yields are more long-lasting, cost-effective, and eco-friendly than other solutions used to protect crops.

The TV spot ends with a message: "Monsanto, Sharing Innovation, Harvesting Optimism." Overall, the ad accomplishes its goal of raising awareness about the challenges of farming while showcasing Monsanto's SmartStax's ability to overcome those challenges.

Monsanto SmartStax TV commercial - Problem produced for Monsanto was first shown on television on July 10, 2020.