The Monsanto SmartStax TV spot titled "Problem" follows a storyline that seeks to create awareness about a major issue facing farmers across the globe. The ad opens with a farmer walking through a field, looking visibly frustrated. As he walks, he picks up debris from the ground, which includes rock...
Title: Monsanto TV Spot, 'Dinner's Ready'Monsanto, a leading agricultural biotechnology company, recently launched a thought-provoking TV spot titled 'Dinner's Ready.' This advertisement aims to address the growing concerns surrounding food production, sustainability, and the role that technology pl...
Monsanto, the multinational agricultural biotechnology corporation, released a touching television advertisement called 'Food is Love' that aimed to showcase the company's role in providing healthy and sustainable food to people around the world. The ad used sentimental music, heartwarming scenes of...
The Monsanto TV spot titled 'Part of the Conversation' is a thought-provoking insight into the company's mission to improve global agriculture. The commercial showcases the faces of everyday American farmers, and highlights the important role Monsanto plays in ensuring that these farmers have the re...
Osborn & Barr Communications (O&B) is a company that specializes in agricultural marketing. Founded in 1988 and headquartered in St. Louis, Missouri, O&B has expanded over the years to include additional offices in Kansas City, Minneapolis, and Nashville.The company provides a range of services, including advertising, public relations, digital marketing, and content creation, all focused on the agricultural and rural industries. O&B's clients inc...
Paradowski Creative is a full-service creative agency located in St. Louis, Missouri. The company was founded in 1979 by Greg Paradowski and has since grown into a team of over 80 dedicated professionals with a passion for creating impactful creative work. Paradowski Creative specializes in a wide range of creative services, including branding, design, digital marketing, advertising, video production, and much more. They work with a variety of cl...
Who is Monsanto?
Monsanto is a multinational agrochemical and agricultural biotechnology corporation based in St. Louis, Missouri. The company was founded in 1901 by John Francis Queeny, and it has been involved in the chemical industry manufacturing of various products such as styrene, synthetic rubber, vanillin, PCBs, and glyphosate.
Monsanto's History
During World War I, Monsanto expanded significantly and benefited from the high US tariffs of the 1920s. Edgar M. Queeny, the son of the company's founder, transformed Monsanto into an industrial giant before he retired in 1960. In 1933, the company was incorporated as the Monsanto Chemical Company. Its production of styrene, a component of synthetic rubber, was vital to the US war effort during World War II.
Reflecting its diverse product offerings , the company changed its name to Monsanto Company in 1964. In 1985, Monsanto acquired pharmaceutical firm G.D. Searle & Co., maker of the NutraSweet artificial sweetener , and entered the life sciences industry.
Monsanto has been involved in several controversies over the years, with criticism mainly centered around the environmental and health impact of its products, particularly the herbicide glyphosate, which it invented and still sells under the trade name Roundup. Lawsuits alleging that Roundup causes cancer have resulted in huge settlements against Monsanto.
Monsanto's Products
Monsanto is known for its genetically modified organisms (GMOs) and had been at the forefront of the development of genetically modified crops such as corn and soybeans, designed to be resistant to its Roundup herbicide. The company has also invested heavily in agricultural biotechnology research and is responsible for developing several prominent brands of genetically engineered seeds, including Bollgard, Roundup Ready, and YieldGard.
Monsanto's Acquisition
In 2018, Monsanto was acquired by German chemical and pharmaceutical giant Bayer AG in a $63 billion deal, and the Monsanto name was retired. The acquisition has faced regulatory and legal challenges, with critics arguing that it has created a near-monopoly in the agriculture industry.
Despite the controversies surrounding its products and practices, Monsanto has been a major player in the agriculture industry and a leading innovator in biotechnology research, and its legacy continues through Bayer AG.