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Advertisers of the McDonald's McChicken Breakfast Sandwiches TV Spot, 'Wake Up Breakfast'

McDonalds McChicken Breakfast Sandwiches TV commercial - Wake Up Breakfast
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the McDonalds McChicken Breakfast Sandwiches TV commercial - Wake Up Breakfast is about.

McDonalds McChicken Breakfast Sandwiches TV commercial - Wake Up Breakfast

McDonald's has done it again. In its latest TV spot, the fast-food giant is enticing breakfast lovers with its latest creation: the McChicken Breakfast Sandwich. The ad, entitled "Wake Up Breakfast," showcases the sizzling sandwich in all its glory, with crispy chicken, cheese, and a buttery biscuit that is sure to satisfy even the most discerning palate.

The commercial opens with a shot of a peaceful, suburban neighborhood as the sun rises in the background. Suddenly, we hear the sound of an alarm clock. The camera pans to a bedroom, where we see a young woman snuggled up in bed and then quickly jump up, realizing that she's running late for work.

As she rushes around her home trying to get ready, we see her grabbing a hot and fresh McChicken Breakfast Sandwich from her local McDonald's. The sandwich looks delicious and irresistible, with a golden, flaky biscuit surrounding a juicy, tender chicken patty and some melted cheese.

The ad continues with scenes of people from all walks of life, from college students to busy professionals, enjoying the heavenly breakfast sandwich in various locations, from their cars to their desks, and even on a park bench.

The spot ends with a catchy jingle that encourages viewers to "wake up breakfast" by trying the new McChicken Breakfast Sandwich at their nearest McDonald's location. It's clear that the fast-food giant is aiming to win over breakfast enthusiasts with this new menu item, and judging from the mouth-watering visuals and enthusiastic reactions from the ad's stars, it seems like they might just succeed.

McDonalds McChicken Breakfast Sandwiches TV commercial - Wake Up Breakfast produced for McDonald's was first shown on television on February 3, 2020.

Frequently Asked Questions about mcdonald's mcchicken breakfast sandwiches tv spot, 'wake up breakfast'

Available as early as 6am for fans looking to get a jump on their mornings, and always 7 days a week. A staple long-beloved by McDonald's Southern customers, the two menu additions now give everyone the chance to enjoy McChicken for breakfast.

That said, many McDonald's stores open at 5 a.m. and that's when breakfast begins. Of course, you can purchase any of McDonald's coffees, lattes, cappuccinos, mochas and macchiatos (where available), all day long along with other breakfast-adjacent items like muffins, cinnamon rolls and fritters from the McCafé Bakery.

"Breakfast hours will vary based on restaurant location. Some breakfast hours may also vary across weekdays vs. weekends," the company told Parade.com in an email. At many McDonald's locations, breakfast is served between 5 a.m. and 11 a.m. every day except Fridays, when breakfast is served from 5 a.m. until 11:30 a.m.

According to McDonald's corporate, breakfast is served until 10:30 a.m. or 11:00 a.m., but the menus and hours vary by restaurant. One 24-hour restaurant we called in Los Angeles, California told us they start serving breakfast at five a.m. and stop at 11 a.m., but offer a limited all-day breakfast menu.

Local breakfast menus and hours may vary by restaurant, which Co-Ops and franchisees decide at their discretion, but you can often get your favorite breakfast item from the time your local restaurant opens until 10:30 or 11:00 AM local time.

Generally speaking, however, you can probably count on getting breakfast at your local McDonald's from the time the restaurant opens (in many cases, around 5 a.m.) until about 10:30 or 11 a.m. local time, the company confirmed to Food Network.

Our 24-hour restaurants change over to the breakfast menu at 6am and serve until 11.00am.

"Breakfast hours will vary based on restaurant location. Some breakfast hours may also vary across weekdays vs. weekends," the company told Parade.com in an email. At many McDonald's locations, breakfast is served between 5 a.m. and 11 a.m. every day except Fridays, when breakfast is served from 5 a.m. until 11:30 a.m.

Generally speaking, however, you can probably count on getting breakfast at your local McDonald's from the time the restaurant opens (in many cases, around 5 a.m.) until about 10:30 or 11 a.m. local time, the company confirmed to Food Network.

McDonald's traditionally stopped serving breakfast at 10:30 AM for operational reasons related to their cooking equipment and menu transitions. Here are some key reasons: Menu Transition: McDonald's kitchen equipment is set up to handle either breakfast or lunch/dinner menu items, but not both simultaneously.

McDonald's all-day breakfast isn't around anymore, but the McCafe menu is available all day long. McDonald's all-day breakfast has been discontinued since 2020, and there are no plans on bringing it back (NOOOOO!).

McDonald's is making breakfast history again by offering All Day Breakfast nationwide starting October 6th, allowing customers to enjoy some of their breakfast favorites outside of traditional breakfast hours. It's time for breakfast on your terms. 10:30 a.m. will no longer be the end of breakfast.

Videos

Watch McDonald's McChicken Breakfast Sandwiches TV Commercial, 'Wake Up Breakfast'

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Actors

Actors who starred in McDonald's McChicken Breakfast Sandwiches TV Spot, 'Wake Up Breakfast'

Tom Musgrave photo
Vic Michaelis photo
Agenices

Agenices of the McDonald's McChicken Breakfast Sandwiches TV Spot, 'Wake Up Breakfast'

McDonalds McChicken Breakfast Sandwiches TV commercial - Wake Up Breakfast
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

McDonalds McChicken Breakfast Sandwiches TV commercial - Wake Up Breakfast
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

McDonalds McChicken Breakfast Sandwiches TV commercial - Wake Up Breakfast
We Are Unlimited

We Are Unlimited is an innovative marketing agency based in Chicago, Illinois that was founded in 2016. The company was formed as a joint venture between Omnicom Group and McDonald's USA to exclusivel...

Products

Products Advertised

McDonald's Chicken McGriddles
McDonald's McChicken Biscuit
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