What the Sears July Fourth Mattress Spectacular TV commercial - Alarms is about.

Title: Sears July Fourth Mattress Spectacular TV Spot: 'Alarms'

Introduction:The Sears July Fourth Mattress Spectacular TV Spot titled 'Alarms' captured the attention of viewers with its humorous take on the urgency of finding the perfect mattress during the holiday weekend. This advertisement not only showcased the incredible deals offered by Sears but also encapsulated the brand's ability to infuse creativity into their marketing campaigns. Let's dive into the details of this attention-grabbing TV spot.

The Setup:The TV spot starts with a family peacefully asleep, each member comfortably snuggled in their own beds. As the clock strikes midnight on July Fourth, the scene transitions to an alarm clock annoyingly buzzing, emphasizing the importance of the event. The noise wakes the family one by one, causing each member to groggily rub their eyes and look around in confusion, wondering what is happening.

The Chaos Begins:As the family members walk out of their rooms, they are greeted by a house full of humming and buzzing alarms. Puzzled and irritated, they follow the sound to the master bedroom, only to find their mattresses have been transformed into high-tech alarm clocks, relentlessly ringing and vibrating. The family's frustration quickly turns to amusement as they realize the cleverness of the marketing ploy.

The Revelation:Just as the family starts to enjoy the humor of the situation, the TV spot introduces the Sears logo, followed by stunning visuals of the different mattress options available at Sears, ranging from memory foam to hybrid designs. The narrator's voice chimes in, inviting viewers to visit their nearest Sears store for the July Fourth Mattress Spectacular.

The Deals and Benefits:The TV spot then provides a glimpse of the jaw-dropping discounts and savings that can be found during the event. It highlights the unbeatable prices, extended warranties, and the knowledgeable staff available to assist customers in finding their dream mattress. The tagline, "Sleep better, dream bigger with Sears this July Fourth," reinforces the idea that Sears is the ultimate destination for high-quality sleep solutions.

Conclusion:The Sears July Fourth Mattress Spectacular TV spot, 'Alarms,' successfully merges humor with effective marketing strategies. By creatively highlighting the urgency of finding the perfect mattress during the holiday weekend, Sears grabs viewers' attention and entices them to explore their vast range of mattress options. The ad leaves a lasting impression by associating Sears with unbeatable deals, quality products, and expert customer service. With this TV spot, Sears reminds us that they are not only a trusted retailer but also a master of memorable and engaging advertisements.

Sears July Fourth Mattress Spectacular TV commercial - Alarms produced for Sears was first shown on television on June 26, 2013.