What the Amazon Kindle TV commercial - Kindle Ask: Why Are You a Spelling Bee Champ? is about.

Title: Kindle Ask: Why Are You a Spelling Bee Champ?

[Opening shot: A young girl wearing oversized glasses and holding a Kindle]

Narrator: [Enticing music playing in the background] Meet Emily, the reigning spelling bee champion.

[Cut to Emily sitting in front of a roaring fireplace with a Kindle in her hands]

Narrator: But have you ever wondered how Emily became the best of the best?

[Emily looks up from her Kindle, her eyes sparkling with determination]

Emily: It all started with a little device called Kindle.

[Close-up shot of Emily tapping on the Kindle screen]

Narrator: With Kindle, Emily was able to unlock a world of unlimited stories.

[Flashing scenes of Emily absorbed in various books on her Kindle]

Narrator: Her insatiable thirst for knowledge grew with each page turned.

[Emily is seen reading while sitting in a classroom, a park, and even under the covers with a flashlight]

Narrator: And so did her passion for spelling.

[Emily participating in spelling bee competitions, confidently spelling word after word]

Narrator: With Kindle, she could research any word, explore its origin, and understand its context.

[Emily is seen using the Kindle's dictionary and language tools, delving into the intricacies of words]

Narrator: Kindle not only helped her excel in spelling, but it also nurtured her love for storytelling.

[Emily is shown writing her own stories on a tablet, inspired by the books she read on her Kindle]

Narrator: Today, Emily stands as a true inspiration, a spelling bee champion with the power of knowledge at her fingertips.

[Final shot of Emily with her Kindle, smiling with pride]

Narrator: So, why are you a spelling bee champ?

[Text on screen: "Unleash your potential with the Kindle"]

Narrator: Kindle - the power to fuel your curiosity and spark your dreams.

[Closing shot of the Kindle logo with a tagline: "Feed Your Mind"]

[Soft fade-out as uplifting music plays]

Note: The above TV spot concept aims to highlight the role of the Kindle in enhancing a young girl's skills and knowledge. It focuses on the interplay between reading, vocabulary enrichment, and the domino effect it has on her journey to becoming a spelling bee champion. The spot seeks to create a sense of inspiration and determination in the audience, encouraging them to harness the power of reading and the Kindle to unlock their own potential.

Amazon Kindle TV commercial - Kindle Ask: Why Are You a Spelling Bee Champ? produced for Amazon Kindle was first shown on television on May 25, 2016.