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Advertisers of the Martini and Rossi Asti TV Spot, 'Boxes'

Martini and Rossi Asti TV commercial - Boxes
Martini and Rossi

Martini and Rossi is a well-known Italian company that produces one of the most famous vermouths in the world. Martini and Rossi was founded in 1863 by Alessandro Martini and Luigi Rossi in Turin, Ita...

What the Martini and Rossi Asti TV commercial - Boxes is about.

Martini and Rossi Asti TV commercial - Boxes

Martini and Rossi Asti TV Spot, 'Boxes'

In a bustling city filled with endless possibilities, the Martini and Rossi Asti TV spot, titled 'Boxes,' takes us on a captivating journey that celebrates the joy of self-expression and the art of celebration.

The commercial begins with a picturesque view of a grand cityscape, glistening in the golden hues of sunset. As the camera zooms in, we are transported to a charming apartment, filled with anticipation and excitement. Our protagonist, a young woman named Mia, stands amidst a sea of closed cardboard boxes, all awaiting to be opened.

As the soundtrack, a playful and energetic tune, sets the tone, Mia embarks on a unique adventure. With each box she opens, a different aspect of her personality unfolds. The boxes are like portals to different experiences, passions, and moments of celebration. They symbolize the sheer abundance of life's experiences and the freedom to choose what resonates with us the most.

In one box, Mia discovers a vibrant flowing dress, embodying her flair for fashion and artistic expression. She twirls and dances in the dress, capturing the essence of freedom and self-confidence. In another box, she finds an assortment of colorful paints, revealing her creative spirit and love for art. With a brush in hand, Mia transforms a blank canvas into a masterpiece, reflecting her zest for life.

As the story progresses, we witness Mia opening boxes filled with musical instruments, dance shoes, and adventurous gear. With each discovery, her energy grows, and her world expands. She becomes a symbol of empowerment, inspiring viewers to embrace their own passions, hobbies, and desires fearlessly.

Throughout the spot, the Martini and Rossi Asti sparkling wine is depicted as the ultimate celebratory beverage. As Mia revels in her newfound passion or indulges in a moment of joy, she opens a distinctive blue box to reveal a bottle of Martini and Rossi Asti. With its luxurious effervescence and subtle sweetness, Asti becomes the epitome of celebration, perfectly complementing Mia's zest for life.

The commercial culminates in a crescendo of jubilation, bringing together a diverse ensemble of people from all walks of life. Mia, along with her newfound friends, raise their glasses of Asti, toasting to the vibrant tapestry of life and the beauty of celebrating one's individuality.

As the screen fades to black, the Martini and Rossi Asti logo emerges, leaving viewers with a lasting impression of the brand's commitment to embracing life's moments of unbridled joy and self-expression.

The Martini and Rossi Asti TV spot, 'Boxes,' is a vibrant and captivating portrayal of the human spirit's boundless creativity and the sheer delight that comes from embracing our true selves. It reminds us that within each of us lies a myriad of possibilities, just waiting to be discovered and celebrated.

Martini and Rossi Asti TV commercial - Boxes produced for Martini and Rossi was first shown on television on April 27, 2013.

Frequently Asked Questions about martini and rossi asti tv spot, 'boxes'

Critical Acclaim. Fragrant ripe peach and floral aromas are echoed on the palate. The palate shows very good concentration and intensity with a high level of sweetness that's nicely balanced by the acidity. Golden color, with a sweet, floral, and spicy nose.

Martini & Rossi® Asti on Ice Toast Italian style with a glass of sparkling Martini & Rossi® Asti, fresh with notes of peach and sweet wild sage, developing into fresh pear and pineapple flavours.

Get a fragrant burst of refreshment when you have a taste of Martini & Rossi Asti. This sparkling blend of premium fall-harvested Moscato grapes and spring fruits (apple, melon, peach and grapefruit) offer a sweet taste in this light-bodied wine.

Martini & Rossi Asti is a fruity sparkling wine made from the finest 'Moscato Bianco' grapes grown in the heart of the prestigious Italian D.O.C.G. area.

The steep, sun-drenched hills of Asti in the heart of the Piedmont region of Italy, are the ideal growing environment for the Moscato Bianco grape, and have a DOCG designation, the highest quality level for Italian wines.

Asti Spumante is not a Champagne, but a sparkling white wine from the Piedmont region of Italy. For a sparkling wine to be designated as Champagne, it must be made in the Champagne region of France.

Asti Spumante is not a Champagne, but a sparkling white wine from the Piedmont region of Italy. For a sparkling wine to be designated as Champagne, it must be made in the Champagne region of France.

Martini & Rossi Asti is a fruity sparkling wine made from the finest 'Moscato Bianco' grapes grown in the heart of the prestigious Italian D.O.C.G. area.

Asti (also known as Asti Spumante) is a sparkling white Italian wine that is produced throughout southeastern Piedmont but is particularly focused around the towns of Asti and Alba.

Asti or Asti Spumante is SWEET! The fermentation is stopped before it is finished meaning the final wine has low alcohol, typically between 5-7%abv. This means it is a great wine for people looking for low alcohol options.

"Martini & Rossi Asti is a delicious sparkling wine with a distinctive light, fruity taste. Only the finest Moscato Bianco grapes from the hear of Italy's prestigous D.O.C.G. area are selected in the making of this exceptional wine.

Reviews and Ratings Martha Kelly AIWS - CS rated this wine as 85/100 with the following review: Foamy bubbles, sweet with balancing acidity and perfume aromas, it has flavours of honey, canned peaches, grapes, agave nectar, honey dew melon, and a chalky minerality. The ripe flavours linger on the refreshing finish.

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Agenices

Agenices of the Martini and Rossi Asti TV Spot, 'Boxes'

Martini and Rossi Asti TV commercial - Boxes
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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Martini and Rossi Asti
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