What the Fram TV commercial - Passion Since 1934: Retailers is about.

Fram is a brand known for its premium quality car filters that have been trusted by millions of automobile owners since 1934. In its latest TV spot, Fram highlights its unrivaled passion for excellence and how it has made the brand a household name in the automobile industry.

The 'Passion Since 1934: Retailers' TV Spot showcases various retailers who have partnered with Fram over the years to distribute its products to customers. The commercial begins with a shot of a mechanic in his garage replacing a car filter with a new Fram filter. The mechanic nods his head in approval, and the camera pans to show a Fram filter on a nearby shelf.

The next scene shows a dealership service advisor informing a customer that they only use Fram filters in their cars due to their superior quality. The scene ends with a satisfied customer driving off in his car, thanks to the excellent service provided by the dealership.

The commercial then shifts to various aftermarket retailers who have been selling Fram filters for decades. A store manager at one of the retailers talks about how Fram's commitment to quality and innovation has provided his business with a loyal customer base. Another store owner highlights how his customers always come back for Fram filters because of their superior performance.

The final scene of the commercial shows a group of people at a race track, watching a car race. The race car prominently displays a Fram logo on its hood, and as it zooms past the finish line, the voiceover declares "Fram, Passion Since 1934."

Overall, the Fram TV Spot, 'Passion Since 1934: Retailers' effectively showcases the brand's commitment to providing high-quality car filters through partnerships with retailers and trusted professionals in the automobile industry. In doing so, Fram has earned a reputation for excellence that has lasted for almost a century and made them a go-to for car owners who want the best for their vehicles.

Fram TV commercial - Passion Since 1934: Retailers produced for Fram was first shown on television on June 17, 2022.