Overview of PringlesPringles is a brand of potato and wheat-based stackable snack chips, owned by Kellogg's. Pringles was initially developed and marketed by Procter & Gamble (P&G), beginning in 1967....
Pringles' TV spot "Blindfold" is an innovative and humorous advertisement that showcases the irresistible taste and shape of their famous potato crisps. In the commercial, a group of people are blindfolded and asked to guess the flavor of the Pringles they are eating. As they go through different flavors, their guesses become more and more outrageous, ranging from "toothpaste" to "horse feed."
The ad is cleverly crafted to play with the viewers' expectations, as they are initially led to believe that the blindfolded individuals will correctly guess the Pringles' flavors. However, as the guesses become increasingly absurd, it becomes clear that it's not about guessing the flavor correctly but about the joy of snacking on the tasty, stackable chips.
The use of a blindfold also serves as a metaphor for the unique experience of eating Pringles, where the distinctive shape and crunch of the crisps make it easy to identify them even without seeing them.
Overall, the "Blindfold" TV spot successfully captures the fun and playful personality of the Pringles brand, while also highlighting its one-of-a-kind taste and texture. It's a memorable and entertaining advertisement that is sure to leave viewers hungry for more of those addictively delicious crisps.
Pringles TV commercial - Blindfold produced for Pringles was first shown on television on January 12, 2014.
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