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Title: "Estar Conectado: A Common Sense Media TV Spot"
Introduction:In this TV spot for Common Sense Media, titled "Estar Conectado" (Being Connected), we delve into the importance of responsible digital engagement and maintaining healthy relationships with technology. Common Sense Media aims to educate and empower individuals, especially children and families, on how to navigate the digital landscape in a safe and informed manner. Through this TV spot, they highlight the significance of being connected while emphasizing the need for balance, mindfulness, and digital well-being. Let's explore this thought-provoking commercial and its impactful message.
Scene 1: A vibrant living roomThe TV spot opens with an inviting scene of a cozy living room filled with laughter and warmth. A family is gathered around a large screen, engrossed in a movie. The camera zooms in on a young girl who is fully engaged in the film, immersed in the captivating world unfolding on the screen.
Voiceover (VO): "La tecnología nos trae maravillosos mundos por descubrir."
Translation (VO): "Technology brings us wonderful worlds to explore."
Scene 2: Mobile screens and notificationsAs the camera pans to the side, we see the contrast between the vibrant living room and the individual family members absorbed in their own digital devices. The screens emit a soft glow, casting a dim light on their faces. Notifications, represented by sparkling icons, constantly interrupt their attention.
VO: "Pero debemos recordar que estar conectados también nos aleja de lo que realmente importa."
Translation (VO): "But we must remember that being connected can also distance us from what truly matters."
Scene 3: A disconnected family dinnerThe focus shifts to a dining table where an ordinary family dinner is taking place. However, each family member is absorbed in their own digital world. They sit side by side, but emotionally detached.
VO: "Necesitamos equilibrar nuestra tecnología con nuestras conexiones humanas."
Translation (VO): "We need to balance our technology with our human connections."
Scene 4: A mindful shiftSlowly, members of the family start putting down their devices, one by one. The room brightens as they look up and rediscover the joy of genuine interaction. The TV screen playing the movie reflects their smiling faces, signifying their reconnection.
VO: "Porque la auténtica conexión se encuentra en los momentos compartidos, en escuchar y ser escuch
Common Sense Media TV commercial - Estar conectado produced for Common Sense Media was first shown on television on September 20, 2021.
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