FUEL UP TO PLAY 60 Images Fuel Up to Play 60 (FUTP 60) is an in-school physical activity and nutrition program created by the National Dairy Council in collaboration with the National Football League (NFL).

The National Dairy Council ® and the NFL founded the program and provide the majority of its funding.

NFL PLAY 60 encourages students to be physically active at least 60 minutes per day as part of the NFL's national health and wellness campaign designed to tackle childhood obesity and inactivity.

(intransitive) To eat hurriedly in order to do something more interesting.

The campaign launched on October 9, 2007 at a playground build in New Orleans with Saints Quarterback and first PLAY 60 Ambassador DREW BREES and has since grown into a multi-platform initiative, engaging millions of kids every year.

Play 60 Marketing and the Neoliberal Solution to Childhood Obesity. Play 60 started out in 2006 as the awareness campaign “What Moves U” jointly created by the NFL and the American Heart Association (AHA).

NFL PLAY 60 PARTNERS Our partners include: United Way, The American Heart Association, Action for Healthy Kids, Cartoon Network, Nike, Nickelodeon, The Boys and Girls Clubs of America and The National Dairy Council.

The campaign launched on October 9, 2007 at a playground build in New Orleans with Saints Quarterback and first PLAY 60 Ambassador DREW BREES and has since grown into a multi-platform initiative, engaging millions of kids every year.

fueling

1. charging.
2. fanning.
3. feeding.
4. filling 'er up.
5. filling up.
6. firing.
7. gas up.
8. gassing.

If you know you're going to need to fill up, don't chance it. Get into the habit of filling up either when your fuel light comes on or when there is a quarter or eighth of a tank remaining.

October 9, 2007 The campaign launched on October 9, 2007 at a playground build in New Orleans with Saints Quarterback and first PLAY 60 Ambassador DREW BREES and has since grown into a multi-platform initiative, engaging millions of kids every year.

2007 Since PLAY 60 launched in 2007, the NFL has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements.