The airline's slogan (as of 2022) is "Low fares. Nothing to hide. That's TransFarency!" In March 1992, shortly after Southwest started using the "Just Plane Smart" motto, Stevens Aviation, which had been using "Plane Smart" for its motto, advised Southwest that it was infringing on its trademark.

Southwest is proud to offer one-of-a-kind value and Hospitality at more than 120 airports across 11 countries. We first took flight in 1971 from Dallas (Love Field) to democratize the sky through friendly, reliable, and low-cost air travel.

The original Wanna Get Away campaign proved so popular after first airing in 1998 that Southwest stuck with it until 2008. In fact, “Wanna Get Away” is now the name for the category of Southwest's lowest, advance-purchase fares.

Is Southwest Airlines safe? According to AirlineRatings.com, Southwest Airlines has a 7/7 safety rating in 2023. However, Southwest is no longer part of the top 20 safest airlines in the world, like it was in 2021.

Before it merged with Delta Air Lines in 1987 it was headquartered at Los Angeles International Airport (LAX). Throughout the company's history, its slogan was "Western Airlines... The Only Way to Fly!"

Even as the identity evolved, the livery remained the same - with the bold brand colors reminding the world that Southwest isn't like other airlines, and the Heart symbol on the belly of the plane conveying it as the airline with Heart and Hospitality.

Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions. Furthermore, their strategy also includes a deep focus on customer experience and looking ahead. Finally, none of this would be possible without a motivated team of employees.

All in all, 22% of airline customers in the United States use Southwest Airlines. That means, of the 77% who know the brand, 29% use them. How loyal are the customers of Southwest Airlines? Around 18% of airline customers in the United States say they are likely to use Southwest Airlines again.

Wanna Get Away fares recapped Southwest Wanna Get Away fares offer travelers an opportunity to save on travel costs. Southwest has no change or cancellation fees, and every passenger can check two bags for free. These extra perks are available to all Southwest passengers; even Wanna Get Away flyers.

Uber Uber: “Move the way you want.”

Top 10 best domestic airlines 2023 Southwest Airlines is the second highest-rated domestic airline, with a score of 5.56. While the airline only scored 2 out of 5 for its in-flight entertainment, Southwest excelled thanks to its baggage allowance policy.

Southwest: The results. When considering Southwest Airlines versus American Airlines, our vote goes to Southwest Airlines. It charges less in fees, it gives guests the ability to earn a valuable Companion Pass, its points offer more value and it's known for great customer service.