IntroductionKorbel is a company known for producing California champagne. The company was founded in 1882 by three Czech brothers named Korbel. Korbel's main product is its champagne, but the company...
Korbel is a well-known champagne brand that has been producing high-quality bubbly for over 130 years. To promote their brand, they have released a TV spot called "Runner," which features a fast-paced, high-energy story that is sure to capture viewers' attention.
At the start of the TV spot, we see a woman getting ready to go for a run. She's putting on her headphones and lacing up her shoes when she happens to come across a bottle of Korbel champagne sitting on her kitchen counter. She hesitates for a moment before grabbing the bottle and tucking it into her backpack.
As she starts running, we see her weaving her way through the city streets, picking up speed and dodging obstacles as she goes. Her backpack is bouncing wildly on her back, somehow managing to stay secure despite the frantic pace of her movement.
Finally, she bursts out of the city and into a beautiful, open countryside. It's at this point that she stops and pulls the bottle of Korbel champagne out of her backpack. She pops the cork and takes a long, refreshing drink, savoring the bubbles and the taste of the wine.
The TV spot then ends with a shot of the woman sprinting off into the distance, the bottle of Korbel champagne still clutched tightly in her hand. The tagline "Korbel – Celebrate It All" flashes up on the screen, encouraging viewers to indulge in life's little pleasures and celebrate the everyday moments.
Korbel TV commercial - Runner produced for Korbel was first shown on television on October 20, 2015.
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