What the Cigna Go You TV commercial - Costumes is about.

Cigna's Go You TV Spot titled 'Costumes' takes viewers on a whimsical and imaginative journey that encourages embracing individuality and being true to oneself. The ad showcases a vibrant and diverse cast of characters adorned in various costumes, symbolizing the different layers and facades we often wear in our daily lives.

The commercial opens with a bustling city street where people are hurrying along, each dressed in their everyday attire. Suddenly, a burst of color and laughter catches their attention as a group of individuals, dressed in elaborate costumes, parades through the street. From superheroes to space explorers, animals to mythical creatures, the costumes reflect the unique personalities and interests of each person.

As the characters continue their joyful procession, the background voiceover gently prompts viewers to consider the masks they wear to fit in with society's expectations. It encourages them to shed these layers and embrace their individuality, just like the characters in the ad. The voice stresses the importance of being true to oneself and taking control of personal well-being, both physically and emotionally.

Throughout the TV spot, the characters interact with one another, celebrating their differences rather than conforming to societal norms. The underlying message is that individuality shouldn't be hidden but celebrated as a source of strength and self-empowerment. Cigna's message is clear: your unique qualities and passions are what make you extraordinary, and the company is here to support you every step of the way.

The spot concludes with a visually striking scene where all the characters gather in a colorful utopia, representing a world free from judgement and prejudice. The message is reinforced with the tagline, "Go You," urging viewers to break free from societal expectations and embrace their authentic selves.

Cigna's 'Costumes' TV spot is a refreshing reminder for individuals to embrace their true identity. With its vibrant imagery and empowering message, it encourages viewers to let go of their inhibitions and celebrate the diverse tapestry of humanity. Whether it's wearing a literal costume or simply being true to oneself, the ad inspires viewers to take charge of their personal well-being and live life authentically.

Cigna Go You TV commercial - Costumes produced for Cigna was first shown on television on September 10, 2012.