About CRYS CRYS is a Cuban-American independent artist based in Los Angeles.

Recently, Real California Milk launched a new campaign called California Freestyle. In partnership with Latina singer-songwriter CRYS, the campaign is more than just a memorable beat.

Adopting the style of a music video, the short features actor and singer Diego Boneta taking a lighthearted journey through a world where people are unapologetically themselves.

Johnson is next joined by California Cheese Trail founder Vivien Straus. This self-described “cheese girl” grew up on the West Coast's first organic dairy farm, and has a lot to say about the sights, smells, tastes, and sounds of a California creamery.

In 2005, Grupo Gallegos was tasked by the Californian Milk Processor Board with creating an equivalent Spanish language campaign. The result, 'toma leche', which translates as 'drink milk', was designed to reach Hispanic parents in California.

The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says.

Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.

Consumers between 18 and 24 drank 44 gallons of soft drinks, but they drank only 17.2 gallons of milk. Throughout the “got milk?” campaign, Goodby and Manning had hoped that their advertising would appeal to younger audiences and increase their milk consumption.

What would a California dream be without a few famous faces? The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says.

Anthony Anderson, Mario Lopez, Brandon Crawford Song by Queen.

The ad campaign promoted “real milk” through a fictitious plant-based brand with “zero nutritional value”. A new ad campaign marketing Wood Milk has received backlash for its portrayal of plant-based milk products.

Understanding Checkoff Programs The Got Milk advertising campaign is a well-known example of a checkoff program, part of a long-standing government campaign to encourage consumers to disproportionately purchase animal products.