Gildan is a Canadian-based company that specializes in the manufacturing and marketing of clothing and apparel. The company was founded in 1984 by Glenn and Greg Chamandy and has since become one of t...
Gildan is a well-known apparel brand that recently released a TV spot called 'Every Thread Counts.' The spot focuses on the thought and industriousness that goes into producing every garment to ensure quality and performance, all while keeping the brand's commitment to sustainability and ethical production practices.
The ad begins with a shot of a Gildan employee inspecting a garment with a magnifying glass. From there, the focus shifts to the different stages of the production process, from yarn spinning to fabric cutting to embroidery. The narrator explains that every stage is crucial and must be handled with care to ensure that every thread counts.
As the production process continues, various shots highlight the brand's commitment to sustainability and ethical production practices. From using renewable energy sources to reducing water use in production to supporting local communities, Gildan is committed to reducing environmental impact and supporting its employees.
The ad concludes with a shot of the finished product - a high-performance T-shirt that was produced through the concerted effort of many skilled Gildan employees and with a strong commitment to sustainability and ethical business practices. The narrator then states that every thread counts, a nod to the precision and dedication required to produce high-quality garments.
Overall, the 'Every Thread Counts' TV spot is an inspiring reflection of Gildan's commitment to quality, sustainability, and ethical business practices. The ad showcases the hard work and dedication that goes into every garment and reminds consumers that they can feel good about purchasing Gildan products.
Gildan TV commercial - Every Thread Counts produced for Gildan was first shown on television on December 16, 2016.
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