Overview of Corona LightCorona Light is a beer brand that has been around since the 1980s. It is owned and distributed by Constellation Brands in the United States. Corona Light is often marketed as a...
The Corona Light TV spot, 'Ditch the Herd', is an advertisement that encourages the viewer to break free from conformity and discover their own path in life. The commercial begins with a herd of people walking together in a monotone, uniform manner while carrying umbrellas in the rain. However, a lone man breaks free from the herd, ditching his umbrella and walking confidently, embodying the tagline "Ditch the Herd, Find Your Beach."
As the man walks, the camera follows him as he takes in the beauty of his surroundings. He finally arrives at an idyllic beach, and takes a refreshing sip of Corona Light beer as a voiceover declares, "Beach, meet beer. A superior light beer with only 99 calories and a taste that shines."
The underlying message of the commercial is to encourage viewers to break free from society's expectations and find their own path in life. The image of the herd of people walking together in the rain represents the monotony and conformity of everyday life, while the man who breaks free represents the freedom of thinking for oneself and taking risks. The commercial taps into the viewer's desire for adventure, urging them to leave behind the ordinary and discover something new and exciting.
Overall, the Corona Light TV spot, 'Ditch the Herd', is a motivational call to action that encourages viewers to seize the moment and find their own path in life, while enjoying a refreshing Corona Light beer.
Corona Light TV commercial - Ditch the Herd produced for Corona Light was first shown on television on April 15, 2013.
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