Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
The Gatorade Recover TV spot, 'Lucky Tank' features NFL football players Cam Newton and Greg Olsen. The commercial begins with Newton and Olsen walking into the locker room dressed in their football gear. They casually exchange conversation as Newton is seen taking off his game jersey. Greg Olsen notices Newton's lucky tank and asks him if he smells it. Newton confirms that he does indeed smell the lucky tank.
The commercial then takes a comical turn as Olsen proceeds to take a whiff of Newton's smelly game tank top and begins to convulse in disgust. Newton assures him that his lucky tank is his secret weapon and that he cannot play without it.
As Newton goes to hydrate and replenish with Gatorade Recover, we see that Olsen has switched jerseys with him and is wearing the lucky tank. The commercial ends with Newton walking out of the locker room in Olsen's jersey and a look of disbelief on his face.
This ad was created as a part of Gatorade's 'Win from Within' campaign that focuses on sports recovery. It aims to target athletes and fans alike, emphasizing the importance of recovery for peak performance. By featuring two football athletes, Gatorade points to their brand as essential to the athletic recovery process. With humor and a bit of competitive edge, this commercial is relatable for all athletes who believe in the power of superstition and the importance of hydration.
Gatorade Recover TV commercial - Lucky Tank produced for Gatorade was first shown on television on December 13, 2015.
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