What the Above the Influence TV commercial - Made by Geena is about.

Above the Influence is a national campaign that focuses on encouraging young people to be independent and make their own choices. The initiative aims to influence young individuals to reject drugs, alcohol, and pressure from peers. To reach out to the youth, one of the campaign's tactics is to create TV spots that are thought-provoking and engaging.

One of the TV spots that the Above the Influence campaign produced is 'Made by Geena.' The ad features a young girl named Geena, who creates a stop-motion animation video to showcase the pressure that she faces in her daily life, especially from her peers. Throughout the spot, Geena demonstrates that she is above the influence of drugs, alcohol, and negative peer pressure.

The message conveyed in the ad is clear: young people do not have to succumb to negative influences to fit in. They can be creative, confident, and make positive choices. The ad's creative elements perfectly capture the essence of Above the Influence's message to young audiences.

The music used in the ad is Hills to Climb by Tim Myers, which adds depth to the spot and reinforces the message that young people can overcome any obstacle. The ad's animation strategy, coupled with the non-linear structure of the narrative, presents an interesting and compelling story.

Above the Influence's Made by Geena TV spot is an excellent example of the campaign's successful approach to engaging its target audience, encouraging young people to make good choices, and highlighting the benefits of being independent. This innovative and creative ad proves that it is possible to make an impact on young audiences' behavior and choices.

Above the Influence TV commercial - Made by Geena produced for Above the Influence was first shown on television on December 17, 2013.