IntroductionAlaska Airlines is an American airline that was founded in 1932 and is headquartered in Seattle, Washington. It operates a large domestic network within the United States, as well as fligh...
Alaska Airlines' TV Spot "More Than Miles" featuring Russell Wilson is a heart-warming advertisement that emphasizes the airline's commitment to its passengers. The ad opens with Russell Wilson, the star quarterback of the Seattle Seahawks, walking through the airport while he narrates about the importance of miles in the airline industry. He then transitions into talking about how Alaska Airlines is 'more than miles' by showing how the airline goes above and beyond to serve its passengers.
The ad portrays Alaska Airlines as a company that is genuinely invested in its customers and understands that their travel experiences are more than just a journey from point A to point B. It showcases Alaska Airlines' dedication to delivering exceptional service by portraying the airline's iconic Eskimo logo as a caring figure who looks out for the passengers.
Russell Wilson's presence throughout the ad adds a personal touch to the brand by highlighting his personal experiences with Alaska Airlines. He is seen interacting with the passengers and providing them assistance while onboard, which adds authenticity to the ad's message.
The spot's score is emotional, uplifting, and perfectly captures the essence of the message as Russell Wilson says, "we're not just in the air, we're in the business of making your journey something more." The advertisement comes to a close with Russell walking out of the aircraft while the Seattle skyline is shown in the background. The final shot is that of the iconic Eskimo logo, silently affirming the ad campaign's tagline - "Alaska Airlines, more than just miles."
Overall, the "More Than Miles" ad campaign beautifully captures the essence of Alaska Airlines' service culture, which sets it apart from other airlines. It instills confidence in passengers as it promises to go above and beyond to deliver exceptional service, making their journey an unforgettable experience.
Alaska Airlines TV commercial - More Than Miles produced for Alaska Airlines was first shown on television on September 10, 2016.
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