Find out all about your favorite commercial!

Advertisers

Advertisers of the Korean Air TV Spot, 'Korean Food: Bibimbap'

Korean Air TV commercial - Korean Food: Bibimbap
Korean Air

Korean Air, also known as KAL, is the flagship carrier airline of South Korea. Established in 1946, the airline has grown to become the largest airline in South Korea, serving more than 129 destinatio...

What the Korean Air TV commercial - Korean Food: Bibimbap is about.

Korean Air TV commercial - Korean Food: Bibimbap

Title: Korean Food Delight: Bibimbap - A Taste Sensation by Korean Air

Introduction:The Korean Air TV Spot, 'Korean Food: Bibimbap,' takes viewers on a mouthwatering journey through the tantalizing flavors of one of Korea's most beloved dishes. As the national carrier of South Korea, Korean Air celebrates the richness and diversity of Korean culinary traditions, elevating the experience of flying to new heights. In this visually captivating advertisement, Korean Air showcases the beauty of bibimbap, a delightful rice dish known for its vibrant colors, harmonious blend of ingredients, and exquisite taste. Get ready to embark on a culinary adventure, as we explore the essence of bibimbap through the lens of Korean Air.

The Journey Begins: Aesthetics and Tradition:The TV spot opens with a breathtaking aerial shot of lush green rice fields shimmering under the golden sun. The serene landscape acts as a fitting backdrop to highlight the rooted connection of bibimbap to the natural beauty of Korea. As the scene transitions, viewers are transported to a traditional Korean village, where artisans meticulously prepare the various components of bibimbap.

The Artistry of Bibimbap:The vibrant colors and meticulous presentation of bibimbap steal the spotlight. Close-ups of expert hands arranging an assortment of colorful vegetables, succulent meat, and immaculate bowls of steaming rice create a feast for the senses. The careful attention to detail speaks volumes about the craftsmanship and pride that goes into every plate of bibimbap.

The Essence of Harmony:As the spot progresses, the focus shifts to the harmonious balance that bibimbap achieves. Korean Air emphasizes that like the ingredients in this iconic dish, the airline aims to provide its passengers with an experience that seamlessly blends comfort, style, and unparalleled service. Shots of sumptuous bibimbap bowls being skillfully mixed together symbolize this delicate balance.

In-flight Delights:To enhance the authenticity of the experience, the advertisement briefly shifts from the traditional setting to the elegant ambiance of the Korean Air cabin. Passengers are shown enjoying a delectable serving of bibimbap accompanied by a range of traditional Korean side dishes, ensuring a gastronomic escapade even at 30,000 feet. The smooth and elegant mood captures the essence of Korean Air's commitment to providing an elevated dining experience.

Embracing Korean Culture:The spot concludes by showcasing the pride Koreans hold in their cuisine, inviting international travelers to immerse themselves in the rich tapestry of Korean flavors. A montage of smiling faces from different corners of the world indulging in bibimbap underlines the universal appeal of this dish.

Conclusion:The Korean Air TV Spot, 'Korean Food: Bibimbap,' beautifully captures the essence of Korean Air's celebration of Korean cuisine. By highlighting bibimbap, Korean Air not only showcases the culinary treasures of Korea but also reaffirms its commitment to providing an unforgettable and culturally immersive experience for its passengers. So, whether you're a frequent traveler or an adventurer looking to satiate your wanderlust, let Korean Air whisk you away on a journey that tantalizes your taste buds and nourishes your soul.

Korean Air TV commercial - Korean Food: Bibimbap produced for Korean Air was first shown on television on September 10, 2012.

Frequently Asked Questions about korean air tv spot, 'korean food: bibimbap'

Fine Dining in the Sky Bibimbap, ssambap, dotori mukbap, bibim guksu, gondeure-bap, and other Korean dishes are available as standard meals. Western, Chinese, and Japanese menus are also served depending on the destination.

The snacks from Korean Air are seriously special. On mid-haul flights, economy passengers are still able to enjoy ramen cups for free, and prestige passengers get a freshly baked cookie to follow.

Fine Dining, Selected Wines Various seasonal meals made with ingredients special to each season and wines handpicked by the best sommelier are served on board.

Food and Beverage: A complimentary hot meal choice and beverage service is available on all international flights. Meal options will include regional favourites depending on the origin and destination of the flight. Beer, Wine and spirits are available in addition to juices, soft drinks, coffee and tea.

Bibimbap, a Korean rice dish with mixed vegetables, is very popular around the world. The origin, its unique structure, and the health benefits of bibimbap have attracted interest.

First, the dish is relatively easy to make. Bibimbap requires only a few ingredients, readily available at home. Secondly, the dish is popular because of increased travel to Korea. Thirdly, the Korean wave that is sweeping the world has certainly played a role in the popularization of bibimbap and other Korean dishes.

Korean Air serves a wide variety of special meals to accommodate our passengers' dietary needs, whether they are based on health (illness and allergies included), religious dietary restrictions, or age.

The noodles themselves are made of wheat flour, salt, water, and alkaline water. These are all halal ingredients. The flavorings that come with ramen noodle packages are a different story. Watch out for meat flavorings that are often not halal.

Korean cuisine is largely based on rice, vegetables, seafood and (at least in South Korea) meats. Dairy is largely absent from the traditional Korean diet. Traditional Korean meals are named for the number of side dishes (반찬; 飯饌; banchan) that accompany steam-cooked short-grain rice.

In the late 20th century, bibimbap started to become widespread in many countries in the West, due to its simplicity, cheap cost, and delicious taste. Many airlines connecting to South Korea via Incheon International Airport began to serve it, and it was accepted more globally as a popular Korean dish.

It is now one of the most well-known names in Korean cuisine. Bibimbap offers a truly unique package of flavor and nutrition in a single meal. The combination of fresh vegetables of various colors, rice, and meat fills the bowl with a sense of harmony achieved with a low caloric intake.

: a Korean dish of rice with cooked vegetables, usually meat, and often a raw or fried egg. In Korea, some foods trickled down from the Imperial palace and others have humbler origins.

Videos

Watch Korean Air TV Commercial, 'Korean Food: Bibimbap'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the Korean Air TV Spot, 'Korean Food: Bibimbap'

Korean Air TV commercial - Korean Food: Bibimbap
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

Korean Air TV commercial - Korean Food: Bibimbap
Wunderman Thompson

Wunderman Thompson is a global advertising company that was formed in 2019 as a result of a merger between two industry giants: J. Walter Thompson and Wunderman. The company offers a wide range of ser...

TV commercials

Similar commercials

Asiana Airlines TV Commercial For Golden Grand Slam Service
Expedia TV Spot, 'All By Myself: App' Featuring Rashida Jones
Southwest Airlines TV Spot, 'Coming in Hot'
American Airlines International Wi-Fi TV Spot, 'Veterans of the Sky'
Southwest Airlines TV Spot, 'Wanderlust'
Korean Air TV Spot, 'Calm Mountains'
326 September 17, 2012
American Airlines TV Spot, '2021 James Beard Awards'
American Airlines TV Spot, 'It's Time'
2013 Mercedes-Benz GLK TV Spot
938 September 5, 2012
Southwest Airlines TV Spot, 'Wanna Get Away: Class Dismissed: $39'
American Airlines TV Spot, 'Welcome Back to Souvenirs'
American Airlines AAdvantageTV Spot, 'Go From Everyday Shopping to an Extraordinary Way to Travel'