Always Ultra Thin television commercial 2019

What the Always Ultra Thin TV commercial - Always My Fit: Portraits is about.

Always Ultra Thin, the feminine hygiene brand, introduced its "Always My Fit" campaign in 2019 to promote its line of pads that come in various sizes for women with different body types. The brand's TV spot titled "Portraits" shows women of diverse ages, races, and body types holding framed photographs of themselves that depict their unique characteristics. The camera then zooms in on the photographs, revealing the women wearing white pants to showcase the fit of their Always Ultra Thin pads.

The TV spot aims to raise awareness about the importance of using the right size pad to ensure comfort and protection during menstruation. The campaign also encourages women to embrace their individuality and feel confident in their bodies, regardless of their shape and size.

The "Always My Fit" campaign uses real women with different body types and shapes instead of traditional models to showcase the right fit of the product. This approach emphasizes the brand's commitment to inclusivity and body positivity, which is a refreshing change from the unrealistic and often damaging beauty standards that are promoted in mainstream media.

In conclusion, the Always Ultra Thin TV spot, "Always My Fit: Portraits," is a powerful and empowering campaign that promotes inclusivity, individuality, and body positivity. Through this campaign, the brand is encouraging women to embrace their unique attributes and feel confident in their bodies while using the right size pads for their menstrual hygiene needs.

Always Ultra Thin TV commercial - Always My Fit: Portraits produced for Always was first shown on television on April 3, 2019.