Farmers Insurance is an American insurance company that provides a wide array of insurance products, including auto, home, life, business, and renters insurance, to its customers. Farmers Insurance wa...
Farmers Insurance TV spot, 'Smarter: Teen Drivers' is a commercial advertisement that starts with a scenario in which a father teaches his teenage daughter how to drive, emphasizing her responsibility behind the wheel. The father then notes that while teaching his daughter how to drive is important, sometimes, additional measures need to be taken to ensure a safer driving experience.
The camera then cuts to a scene at a party where teens are enjoying themselves. A teenage boy then volunteers to go and grab some food, and his friends give him the keys to the car. However, before he leaves, the boy's mother hands him a smartphone, which she had installed an app. The app is aimed at preventing the teen driver from texting while driving, thus reducing the risk of accidents on the road.
The ad is targeted at teenagers, parents, and anyone who drives or teaches others to drive. It is packed with good advice and ideas on how to minimize the risks of accidents caused by distracted driving.
Overall, the Farmers Insurance TV spot, 'Smarter: Teen Drivers' is a creative way of highlighting the importance of responsible driving practices, especially for new drivers who may not yet fully understand the impact of their actions on the road. It reminds us that we should always be vigilant on the road and find ways to stay safe.
Farmers Insurance TV commercial - Smarter: Teen Drivers produced for Farmers Insurance was first shown on television on May 5, 2013.
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