Courtyard is a prominent multinational company that specializes in the hospitality industry. With a vast network of hotels located in prime destinations around the world, Courtyard prides itself on pr...
The Courtyard TV Spot entitled 'Hopelessly Hopeful Fans' is an energetic ad campaign that showcases Rich Eisen and his unwavering dedication towards his home football team. The commercial opens up with Eisen looking at his team's schedule with a melancholic expression on his face, which leads us to believe that his team has a poor win/loss record.
As the camera zooms in on his face, Eisen narrates his unwavering loyalty to his team, declaring himself to be "hopelessly hopeful." He mentions he even made a highlight reel to pump himself up for the upcoming games. We then see Eisen's friends visiting him to watch the game, but he insists on going to the stadium where he will join the other hopeful fans.
Courtyard creates an unforgettable and entertaining experience of Eisen in full-game day spirit through a series of graphics, montage, and zoom shots throughout the spot. The ad also showcases the experience of traveling and staying in a Courtyard hotel near the stadium—one can tell that it is a pleasant and stress-free experience.
In conclusion, this Courtyard TV Commercial reminds us of the adrenaline rush of game day, which is also conveyed beautifully through the hope-defying character of Rich Eisen, his friends, the other hope-filled fans and the stress-free travel and stay experience provided by Courtyard.
Courtyard TV commercial - Hopelessly Hopeful Fans produced for Courtyard was first shown on television on September 27, 2016.
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