What the Above the Influence TV commercial - Who Controls You?: Drinking is about.

Above the Influence is a series of TV spots produced by the Partnership for Drug-Free Kids, aimed at discouraging teens from engaging in risky behaviors such as drug and alcohol abuse. In one of the spots titled 'Who Controls You?: Drinking', the message is about how alcohol can take over an individual's life and control them.

The TV spot opens with a group of teenagers hanging out at a party, laughing and having a good time. Suddenly, the camera zooms in on one girl who takes a sip of her drink and transforms into a puppet held by a hand. The hand is controlling her movements, making her dance and act foolishly, while her friends watch in shock.

As the scene progresses, the puppeteer's hand changes from one person to another, symbolizing how a person's actions can be controlled by external factors. In this case, it's alcohol and peer pressure. The voice-over then pipes in, asking the question: "Who Controls You?" The spot ends with a message encouraging teens to think for themselves, resist peer pressure, and take control of their lives.

The TV spot is a powerful message that shows the dangers of peer pressure and the influence that alcohol can have on teens. It encourages young people to think about the decisions they make and the consequences of those decisions. In just 30 seconds, the spot delivers a message that can have a profound impact on the lives of young people.

Above the Influence TV commercial - Who Controls You?: Drinking produced for Above the Influence was first shown on television on January 4, 2016.