What the Bounty TV commercial - Again, Again, Again is about.

Bounty, the paper towel brand, has released a new TV spot titled "Again, Again, Again." The advertisement is aimed at showcasing the superior absorbency power of Bounty paper towels.

The ad opens with a woman cleaning up spilled milk on her kitchen countertop using a competitor's paper towel. She continues to wipe the surface several times without success. Frustrated, she throws away the paper towel and reaches for a Bounty paper towel. With just one swipe, the entire spill is wiped away. The woman is impressed with the efficiency of Bounty paper towels and says "again" as she continues to clean other areas of her kitchen.

A series of other spills follow, including a glass of wine and a bowl of spaghetti sauce. Each time, the woman uses a competitor's paper towel first and ends up using a Bounty paper towel to clean it up efficiently with just one swipe. The ad's catchy music and the woman's repetition of "again" further emphasizes the absorbency power of Bounty paper towels and the convenience they provide.

The ad ends with the tagline "Bounty, the quicker picker-upper," highlighting the fact that Bounty paper towels are efficient and can save time and effort.

Overall, "Again, Again, Again" is a creative and engaging TV spot that effectively showcases the superior absorbency of Bounty paper towels. By emphasizing its efficiency, the ad positions Bounty as the go-to paper towel for all cleaning needs.

Bounty TV commercial - Again, Again, Again produced for Bounty was first shown on television on March 3, 2014.