The company has always employed humor in its advertising. Former slogans include "Love Is Still Our Field", "Just Plane Smart", "The Somebody Else Up There Who Loves You", "You're Now Free to Move About the Country", "THE Low Fare Airline", "Grab your bag, It's On!", and "Welcome Aboard".

On the Fly

Southwest Airlines is technically considered a Low-Cost Airline, but they do things a little differently than their low-cost competitors. Southwest still offers a cheap basic fare. But unlike other carriers that give you just a bare bones seat and one personal item for that price, Southwest includes some great perks.

Good luck!

• “Just Do It” – Nike.
• “Where will tomorrow take you?” – Emirates.
• “Nonstop you” – Lufthansa.
• “Keep Climbing” – Delta Air Lines.
• “A Great way to Fly” – Singapore Airlines.
• “Fly the Friendly Skies” – United Airlines.
• “Fly Your Dreams” – China Southern Airlines.
• “Traveling the globe, making dreams come true.”

Our Company Promise Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Our Inflight Entertainment Portal features a flight tracker1, texting2, movies, TV series on demand, and live TV3 - all for free! Or purchase internet for $8 per device from takeoff to landing (free for our A-List Preferred Members and Business Select Customers). Where available. Available only on WiFi-enabled aircraft.

Airline was a British fly on the wall television programme produced by LWT that showcases the daily happenings of passengers, ground workers and flight crew of Britannia Airways (series 1) and later EasyJet (from series 2). Airline. Genre. Documentary.

Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions. Furthermore, their strategy also includes a deep focus on customer experience and looking ahead.

Southwest is proud to offer one-of-a-kind value and Hospitality at more than 120 airports across 11 countries. We first took flight in 1971 from Dallas (Love Field) to democratize the sky through friendly, reliable, and low-cost air travel.

During the 1990s, British Airways became the world's most profitable airline under the slogan "The World's Favourite Airline".

An airline is a company that provides air transport services for traveling passengers and/or freight. Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in which they both offer and operate the same flight.

The Southwest Airlines way sets out just how the company has made itself into one of the world's most profitable companies, and for a time, it was even the largest carrier until the recent spate of mergers in the airline industry in the United States. The business model has become well adapted today.