State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...
State Farm's TV spot, 'Dad Selfie,' is a heartwarming ad that aims to connect with viewers on a personal level. The ad opens with a father and his young daughter taking a selfie in front of their car. The father remarks that he always takes a selfie before they go on a family road trip.
As the family hits the road, the father captures memories of their journey by taking more selfies. However, as they are driving, the father starts to feel drowsy and accidentally veers off the road. The car ends up in a ditch, and the family is left shaken but fortunately unharmed.
The ad takes a serious turn as the father laments about the possibility of what could have happened if they were not so lucky. However, the father is grateful for the car insurance coverage he has with State Farm, which provides him with peace of mind knowing that his family is protected in case of an accident.
The ad is incredibly relatable, especially for families who enjoy taking trips together. The plotline is unique and powerful in that it emphasizes the importance of having car insurance with a trusted provider like State Farm. In a succinct 30-second ad, the company succeeds in making a connection with viewers and convincing them that State Farm is the easy choice for reliable car insurance coverage. Overall, the 'Dad Selfie' spot is clever, heartwarming, and effective in promoting the benefits of State Farm's car insurance policies.
State Farm TV commercial - Dad Selfie produced for State Farm was first shown on television on September 20, 2015.
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